The campaign aims to usher in a breath of fresh air by giving a voice and visibility to female creatives, who have historically been underrepresented in their respective industries. By providing a platform for these talented individuals to showcase their skills and creativity, the campaign seeks to inspire and empower a new generation of women.

At the heart of this initiative four remarkable talents: Esther Olutosoye, Yakubu Blessing Jumai, Toxy Ken and Temitope Gabriella Akinola were selected. Each a powerhouse in her domain but only one was crowned the Black Phoenix for this year’s International Women’s Day. The project released, features the sultry vocals of TAG Blackie (Temitope Akinola Gabriella), this project introduces a three-track EP titled “Body Talk,” a testament to the talent and creativity of women in music. The EP includes captivating singles such as "Feelings," "Macaroni," and the focus track, "Jazz Me," each showcasing the unique artistry and innovative spirit of TAG Blackie.

In launching the Black Phoenix campaign, we aim to shine a spotlight on the incredible talent of female creatives who are often overlooked and undervalued," said James Afuwape, Marketing and Artists-media Relations Manager at Boomplay. "Our partnership with Smirnoff underscores our shared commitment to fostering diversity and inclusivity within the creative industries.

Abi Ipaye, Senior brand Manager at Smirnoff, added:

We are proud to support this initiative that not only showcases the phenomenal talent of these artists but also paves the way for future generations of women in music, production, and art. The Black Phoenix campaign is a testament to what we can achieve when we come together to support and uplift one another.

This unique project has culminated in the creation of a 3-track EP that masterfully showcases her artistic expressions, offering both listeners and viewers an enriching and immersive experience. The “Body Talk” EP is currently available for streaming and download on Boomplay from March 8th 2024, ensuring maximum accessibility to a global audience.

As a champion of African music and culture, Boomplay recognizes the importance of supporting and promoting female creatives, and is dedicated to providing a space where their talents can flourish. Smirnoff, a company committed to diversity and inclusion, through its extensive network and resources, also aims to amplify the voices of these talented women, showcasing their exceptional artistry and providing them with a platform for recognition and success.

Listen to the “Body Talk” EP by the first Black Phoenix – TAG Blackie here: https://Boom.lnk.to/TAGBlackieBodyTalk

And stay tuned for more updates on the Black Phoenix campaign and join us in celebrating the power and creativity of women around the world.

For more inquiries, please contact:

James Afuwape
Marketing & Artist-media Relations Manager
james.afuwape@transsnet.com

About Boomplay

Boomplay is the No. 1 music streaming and download platform in Africa, with access to over 100 million songs, videos, and entertainment news. Download millions of songs for free and listen offline without using data. Premium users can also select and download in HD quality audio.

About Smirnoff

Smirnoff is the world's #1 vodka. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff, visit www.smirnoff.com

The post Innovation and Inclusivity: Boomplay and Smirnoff Join Forces to Amplify Women in Music and Production appeared first on NotjustOk.

The streamer is providing its users with a free subscription to enjoy and discover music without any barriers and at no cost for the whole day on Monday, 6th February 2023, upon announcement of any African artist winning their category. 

Africa boasts eight nominations at this year's event, and at least one African artist is anticipated to bring home the coveted Grammys trophy at the end of the ceremony, setting up Boomplay users across the continent for a fitting celebration on the streaming platform.

Tosin Sorinola, Boomplay's Director of Artist & Media Relations, shared:

''Boomplay has always been at the forefront of supporting African music and artists, and the free subscription initiative is another proof of our commitment to our mission to keep empowering the African music ecosystem to unlock its full potential. We are offering a free subscription to all our users for the celebration of African excellence in music at the 2023 Grammy awards. With the one-day free subscription, music lovers can access our catalogue of over 95 million songs to stream ad-free content and download for offline play —a perfect opportunity for music lovers to support and celebrate their favourite artists. We are very proud of the great strides African acts are making, putting African music on the map globally, and this is our way of cheering them on and showing our support.''

African music was duly represented when the Recording Academy released its list of nominees for the 65th Grammy Awards. Nigerian megastar Burna Boy and Beninese legend Angelique Kidjo are nominated in the Best Global Music Album category, while Ghana's Rocky  Dawuni, Uganda's Eddy Kenzo, South Africa's Wouter Kellerman, Zakes Bantwini and Nombeco Zikode and Burna Boy are all up for Best Global Performance. Remarkably, outside the Global Music categories, Nigeria's Tems is nominated in the Best Melodic Rap Performance and Best Rap Song categories for her collaboration with Drake and Future on the charts-topping "Wait for You" song. Angelique Kidjo is also nominated in the Best Song Written for Visual Media category for her Woman King Song, "Keep Rising".

Noted for its easy-to-use features and high-quality audio streaming, Boomplay offers an extensive library of songs and podcasts, as well as specially curated playlists from various genres and artists, updated regularly to ensure the latest hits are available. Boomplay users can create playlists, discover new music through personalized recommendations, and listen to songs offline. The streaming platform offers ad-free and offline playback of downloaded songs via affordable daily, weekly and monthly subscriptions and data bundle packages following its strategic partnerships with related telecommunication companies.

More details on the #BoomplayFreeSubscription campaign can be found here: https://www.boomplay.com/share/buzz/4155442

The post Boomplay to Celebrate African Music Excellence at the 65th Grammys with Free Subscription appeared first on NotjustOk.

To close out what has been largely described as one of the best years in African music, Africa's #1 music streaming and download service, Boomplay, has released its much-anticipated annual Recap. The #BoomplayRecap2022 provides an overview of music consumption and insights into listeners' musical tastes and preferences for the year. Also, it enables fans and subscribers to discover their personalized lists of top songs, artists, albums, and genres.

Boomplay Recap presents data and insights into music consumption and engagement on Boomplay reviewed under a specific period. It profiles and segments music data by country, artists and users and, by so doing, provides an actual reflection of music listenership and engagement habits of local music industries in Africa. The authenticity and relevance of Boomplay’s data and charts as the accurate picture of music consumption are based on Boomplay’s user base, which is largely the lower and middle-class demographic, the largest population segment on the continent. Thus, it is more inclusive and captures the on-the-ground music taste and habits of music consumers. Streaming on Boomplay grew in 2022 by 248%, buoyed by its 88 million monthly active users and a record increase in Boomplay’s catalogue to over 90 million songs.    

For the year 2022, Boomplay Recap by country highlights categories including Top Male Artists, Top Female Artists, Top Booming Artists, Most Streamed Songs and Albums, among others, while Recap for Artists shares 2022 stats of individual artists, including the Total Streams, Hours Streamed, Listeners, Most Streamed Song and Most Streamed Country. On the other hand, users on Boomplay (Boombuddies) will have access to personalized results of their music consumption and engagement on Boomplay. The users' recap highlights each Boombuddy's 2022 music journey by revealing details such as the number of songs they listened to, their top genres, discoveries, top artists, songs they had on repeat and many more interesting personal insights.

Kicking off the year's music review with Nigeria's recap, Burnaboy is Boomplay's most streamed male artist in Nigeria, followed by Asake and Kizz Daniel. At the same time, Ayra Starr is the most streamed female artist, followed by Mercy Chinwo and Simi. Kizz Daniel & Tekno topped the most streamed song of 2022 with 'Buga (Lo Lo Lo)', Mavins' Overloading (OVERDOSE)' came in second, while Fireboy’s smash hit ‘Bandana’ ft Asake is third.

On the top albums list, Burnaboy's 'Love, Damini' leads the way, with Asake's 'MMTV' and Kizz Daniel's 'Barnabas' also in the top three, while the Top Booming artists of the year include Asake, Young Jonn and Lade.

The Boomplay 2022 recap also highlights members of the Boomplay Golden club, an exclusive milestone club which recognizes and celebrates artists who have achieved total streams from 100 million to 999 million. This year, the club gained new entrants such as; Simi, BNXN, Ayra Starr, Bella Shmurda, Mercy Chinwo, Pheelz, Adekunle Gold and Mayorkun.

Boomplay has been at the forefront of Africa’s music streaming revolution. It has resolved to use strategic partnership and development initiatives to empower Africa’s digital music ecosystem to realize its potential. Recent partnerships with France’s Generations Radio and telcos MTN, Airtel & 9mobile in Nigeria are moves towards the progress of the streaming culture and legal music consumption while expanding the reach of artists globally and helping Nigeria’s music industry become more viable and beneficial to all stakeholders.

#BoomplayRecapNG2022 playlists are now streaming on the Boomplay app in different genres and categories, capturing all the artists and songs in the Recap and more for users to enjoy and relive their favourite songs and moments of 2022. The playlists can be found in a special music section in-app tagged Boomplay Recap 2022. 

2022 Boomplay Recap Nigeria List. Follow the conversation via #BoomplayRecapNG2022 #BoomplayRecap2022

Top Male Artists 2022

1. Burnaboy

2. Asake

3. Kizz Daniel

Top Female Artists 2022

1. Ayra Starr

2. Mercy Chinwo

3. Simi

Most streamed songs 2022

1. Buga (Lo Lo Lo) – Kizz Daniel & Tekno

2. Overloading (OVERDOSE)- Crayon, Ayra Starr, Ladipoe, Magixx, Boyspyce

3. Bandana – Fireboy & Asake 

Top Booming Artists 2022

1. Asake

2. Young Jonn

3. Lade

Most Streamed Albums 2022

1. Love, Damini - Burnaboy

2. Mr Money with the Vibes- Asake

3. Barnabas- Kizz Daniel

Chart Topping Songs 2022

1. Sip (Alcohol) - Joeboy

2. Buga (Lo Lo Lo) – Kizz Daniel & Tekno

3. Overloading (OVERDOSE)- Crayon, Ayra Starr, Ladipoe, Magixx, Boyspyce

View the complete list here: https://Boom.lnk.to/BoomplayRecapNG2022

Read the Latest Sizzling Hot Music News, and Watch Afrobeats Artist Interviews

The post Boomplay Recap 2022: Burnaboy, Ayra Starr, Asake, Mercy Chinwo & More are Top Artists appeared first on NotjustOk.

Powered by Boomplay, the #1 music streaming service in Africa, "Afrobeats: The Backstory" is billed as one of the top titles to look out for in Netflix Naija's 2022 release calendar. Developed from footages recorded over the past 20 years, Afrobeats: The Backstory is a historical collection of moments that chronicles the origin and development of Afrobeats through the perspectives of key industry players. The 12-part documentary series captures the growth, evolution and export of the Afrobeats genre and features interviews with various culture custodians, artists, and music producers.

According to Shonaiya, the documentary aims to put roots in the history of Nigerian music, with timelines, first-hand accounts and insights into the evolution of Nigerian music, especially Afrobeats, as the story of the genre has been disputed.

He opined that this generation of music enthusiasts are victims of the disconnect between the print media and the online media; as such, the history of the steaming Afrobeats movement has been subject to opinions, falsehoods and even western interpretations.

Commenting on Boomplay's role in making the documentary, Tosin Sorinola, Director of Artiste and Media Relations, also the supervising producer of the documentary, shared this, "For the longest time, our stories have been told from a hearsay standpoint. Afrobeats as a global genre deserves a storytelling form befitting of its foundations and growth. As a platform that continues to be a medium for discovering and accessing this unique genre, Boomplay is excited to have partnered with the vision of bringing this documentary to life."

"We strongly believe in the power of collaboration to advance the industry forward, and this project exemplifies this belief. It is also worth noting that this documentary will serve as a trans-generational resource and reference for the industry, a massive win for the African music ecosystem and us at Boomplay''. Sorinola added.

Prior to this forthcoming release, Boomplay co-hosted the exclusive premiere of the documentary at the Film House Cinema in Lagos with industry stakeholders, executives, and media in attendance. The showcase, held in 2021, was welcomed by viewers with positive reviews and a clamour for nationwide release and distribution.

The documentary has since received promotional support from Boomplay, including a specially curated Afrobeats playlist comprising a perfect blend of Nigerian classics and new generation music, from Afrobeat to Afrobeats. The playlist is available on: https://Boom.lnk.to/AfrobeatsTheBackstory

Join the conversation online with the hashtags #AfrobeatsTheBackstory #AfrobeatsxBoomplay

About Boomplay

Boomplay is a music streaming and download service provided by Transsnet Music Limited. Boomplay houses millions of songs, videos, and entertainment news and allows its users to stream and download their favourite songs and videos and subscribe to access premium features such as ad-free streaming and saving music for offline play.

Boomplay currently has over 70 million monthly active users (MAU) with a catalogue of over 80 million songs. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via https://www.boomplay.com. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d'Ivoire and Cameroon.

You love this article right? Get more latest music mp3 release update as they drop via Twitter and Facebook

The post Boomplay Powered “Afrobeats: The Backstory” Documentary to Stream on Netflix From June 29th appeared first on NotjustOk.

Aimed at spotlighting music and rap talents across the country, the #PassTheMic cypher challenge will feature thrilling displays of freestyle rap in bare and unique forms to give exposure and encourage musical talent and showmanship.

Reviving the culture of rap in Nigeria is a recurrent conversation in the music industry, especially as its arrival in Nigeria in the '80s has seen the genre rise from more commercial-friendly sounds to lyrical chops delivered in various languages.

The expansive growth of the rap genre has since influenced and birthed some of Nigeria’s biggest entertainment export and it continues to platform aspiring and emerging music talents in the country and beyond.

As a dominant player in Nigeria’s music industry, Boomplay is unwavering in its mission of unlocking the potential of Africa’s music ecosystem and the debut of this rap initiative is an addition to a stream of opportunities it offers the industry.

The rap cypher seeks to discover and empower rap talents in Nigeria. Representation matters and we are thrilled about the prospects of emerging rap talents in Nigeria. We hope this platform will beam the light on our talents and inspire many others on their journey

Boomplay’s Director for Artist & Media Relations, Tosin Sorinola

The Boomplay #PassTheMic cypher will also see the creative support of music veteran and legendary rapper Jude “MI” Abaga under his TASCK initiative, an organization focused on harnessing the power of creativity as a tool for amplifying the right ideas that have the potential to lead a positive change.

The Top 3 winners will receive cash prizes of One million, five hundred thousand and two hundred thousand Naira respectively. In addition, the Top 5 will also have the opportunity to be in an audio and video cypher recording with M.I Abaga. The competition is open to all emerging lyricists and music talents in Nigeria.

How to Participate in the 'Pass The Mic' Cypher

1. Get the official #BoomplayPassTheMic beats for phase one entries here: https://boomplay.lnk.to/PTMPhase1Beats
2. Record your freestyle on one of the official beats.
3. Upload your video on Instagram using #BoomplayPTM and tag @boomplaymusicng
4. Register your entry using this link: https://boomplay.lnk.to/PTMRegistration

The Pass The Mic Cypher will run from 16th May 2022 to 25th July 2022. To partake in this challenge, you must be following all Boomplay social media pages.

About Boomplay

Boomplay is a music streaming and download service provided by Transsnet Music Limited. Boomplay houses millions of songs, videos, and entertainment news and allows its users to stream and download their favourite songs and videos and subscribe to flexible daily, weekly or monthly plans to access premium features such as ad-free streaming and saving music for offline play.

Boomplay currently has over 70 million monthly active users (MAU) with a catalogue of over 75 million songs. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d'Ivoire and Cameroon.

Get Music News updates as they drop via Twitter and Facebook

The post Boomplay Debuts #PassTheMic Cypher to Empower New Rappers in Nigeria appeared first on NotjustOk.

Through this partnership, music lovers in Nigeria can now gain access to over 70 million high-quality songs from both African and international artists such as Davido, Wizkid, Sarkodie, Burna Boy, Otile Brown, Tiwa Savage, Simi, Teni, Justin Bieber, Drake, Diamond Platnumz, Roddy Rich, Cardi B, Beyonce, Celine Dion and many more, on the 9Mobile network for as low as 150 Naira. They can stream their favourite songs without the interruption of advertisements, or they can download all the music they like to play offline, later.

While unveiling the new partnership, Dele Kadiri, General Manager at Boomplay Nigeria, said, "We are very optimistic about cementing a business relationship with 9Mobile, which will grant many more Nigerians access to the music they love through affordable data packages."

In his remarks, Kenechukwu Okonkwo, 9Mobile's Director of Product Innovation and Business Development, said,

"Nigerians love great music and 9mobile is passionate about what excites Nigerians, which is why we are excited about working with Boomplay to deliver quality and affordable premium music streaming to Nigerians. The highspeed connectivity that comes with our data packages will ensure a seamless experience for users."

The music streaming packages come in daily, weekly and monthly subscription variants and all three variants come bundled with generous complimentary data, which customers can use for all internet/online activities. 9Mobile customers can

Subscribe to these packages through a USSD code, charged from their airtime balance. For instance, customers can dial *229*3*10# for a Boomplay daily subscription plus 300MB of all internet data at N150. Boomplay weekly subscription plus 1GB all internet Data is available for N500 only by dialling *229*4*16#; while customers who prefer the Boomplay monthly plan plus a massive 3.49GB, all internet data can subscribe to N1,500, by dialling *229*2*38#.

Boomplay continues to drive the growth and advancement of music streaming across Africa, and this partnership further propels Boomplay's vision and commitment.

#Boomplayx9Mobile 

The post Boomplay Partners With 9Mobile For Affordable Music Streaming In Nigeria | SEE DETAILS appeared first on NotjustOk.

Boomplay continues to drive the growth and advancement of music streaming across Africa and this partnership will further propel Boomplay’s vision and expectations. The introduction of affordable bundles will spur the next wave of music-streaming growth across the continent.

Through this partnership, MTN subscribers will be offered daily, weekly and monthly subscriptions to gain premium access to Boomplay’s music streaming service on their mobile devices. The available Boomplay music plans alongside their data allowance are the: One day access with data for 250MB at N99, Weekly access with data for 1.2GB at N449 and Monthly access with data for 2.5GB at N999.

MTN users will be able to purchase any of the bundles by texting the codes in the table below to 8012 via SMS, or purchasing with airtime payment in the Boomplay app. Daily Weekly Monthly Boomplay Subscription + Data Plans BMSD BMSW BMSM Boomplay Nigeria’s General Manager, Dele Kadiri, said

“This partnership is an attestation of our commitment to making music streaming as affordable as possible. High data costs are one of the barriers to the growth of music streaming and we are glad to be partnering with MTN to provide this special data bundle".

READ MORE: Highlights From Wizkid's Night To Remember BluFest Concert In Dubai | WATCH

Also speaking about the partnership, A’isha Umar Mumuni, the acting Chief Digital Officer, MTN Nigeria said

“Music is an integral part of youth entertainment, and we are glad to partner with Boomplay to bring accessible and affordable music entertainment to Nigerian youth. In our pursuit to deliver superior value to our subscribers, we continue to collaborate with a mix of digital content partners and bundle services with data access, so nothing can come between our customers and the content they love. The platform allows users to create playlists, watch/download music videos, and interact with other music lovers by following their profiles. We hope this brings value to our audiences.”

With over 65 million Monthly Active Users, Boomplay continues to demonstrate its commitment to advancing music streaming in the Nigerian market and across Africa by providing accessibility for all.

Get updates as they drop via Twitter and Facebook.

The post Boomplay Partners with MTN Nigeria to Offer Affordable Subscription & Data Bundles | SEE DETAILS appeared first on NotjustOk.

Launched in 2015 in Nigeria, Boomplay is rated the top African music streaming app and has been downloaded over 100 million times on Google Play Store. With over 65 million monthly active users and a catalog of over 70 million songs, Boomplay is committed to bringing everything music to Africa and taking African music to the world. Over the years, Boomplay has displayed this commitment through its immense support for the industry in the areas of promotion, sponsorships, artist development, production, and many more. The recent inclusion of its streaming data in the renowned Billboard Charts proves this commitment even further, giving African artists on the platform the chance to access similar opportunities available to their international counterparts.

Fans of both platforms will be thrilled to know that Boomplay will be featuring a Pan-African playlist called Weekly Triller Top Songs. Triller will be doing the same, featuring a weekly Boomplay-curated Pan-African playlist, which can be found on the ‘Discover Music’ page on Triller. These playlists will feature the songs that made it into the Top 30 on both platforms during the week, with Triller's list focusing on the highest level of user content creation and the songs that garnered the most engagement.

Boomplay has also created an official Triller account @boomplayofficial, and Triller will be amplifying all of the content featured on Boomplay's account, using push notifications to announce new songs and other content both within and outside of the app. To top it all off, Triller will be actively promoting high-priority artists featured on Boomplay.

“The power of this collaboration will take African music to an even wider audience and provide even greater value for users and brands,” says Joel Houenou, Triller’s Africa Strategic Partnership Director. “The icing on the cake is that Triller and Boomplay will be partnering to present live activations on the ground, starting in Nigeria and moving on to countries across the continent. These activations will give music fans a fantastic opportunity to engage with the music and the artists they love.”

Giving them a taste of things to come, the first Triller Top Songs playlist on Boomplay features Holy Father by Mayorkun and Victony; Baby Riddim by Fave; High by Adekunle Gold and Davido; Sip (Alcohol) by Joeboy; and Ozumba Mbadiwe by Reekado Banks. Other artists on the list include Bad Boy Timz, Focalistic, Timaya, Ziatan, Kizz Daniel, Larry Gaaga and many, many more. 

Triller and Boomplay are redefining the way in which African music is presented, engaging audiences in a unique way and giving artists the global platform their music deserves. Forward-thinking collaborations like these are the way of the future and we’re proud to be able to present this level of innovation to our audiences.  

- Tosin Sorinola, Boomplay’s Director of Artist and Media Relations

The new partnership with Boomplay is just another example of how Triller has been making waves since it launched in Africa. 

It’s our aim to empower Africa’s hottest and most original creatives by giving them a global platform to showcase their work as well as a way to connect with other creatives and leading brands. By harnessing individual and collective creativity, Triller is becoming a change agent; a vehicle for a new era in music, arts and culture.

- Joel Houenou, Triller's Strategic Partnership Director - Africa

Triller’s call to action in everything that it does is CREATE. CONNECT. SHARE. Through the power of music and by redefining online content, it is setting out to provide a channel through which people from very different social and cultural backgrounds can find their true paths and speak out in their own voices.   

About Boomplay

Boomplay is a music streaming service provided by Transsnet Music Limited. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS, and on the web via www.boomplay.com Boomplay has over 65 million Monthly Active Users (MAUs), with a catalog of over 70 million songs. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d'Ivoire, and Cameroon.

About Triller

Triller is the globally popular AI-powered social media experience that allows users to create professional-looking videos in a matter of seconds. All they have to do is pick a song, select the portion of the song they want to use, snap a few takes, and, with the tap of a button, they have a celebrity-quality music video starring themselves and their friends. 

Triller relies solely on organic growth and has been downloaded more than 300 million times, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch, and Eminem regularly using the app to create their own music videos. In Africa, it has been embraced by a host of artists including Burna Boy, Nasty C, Sauti Sol, Khaligraph Jones, Focalistic, Mr. Eazi, Fally Ipupa, Sarkodie, and DJ Cuppy plus many more. 

For more information, visit www.triller.co and
Follow @trillerafrica on Instagram.

About TrillerNet

TrillerNet is a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment, and influencers through a 360-degree view of content and technology. TrillerNet owns the globally popular Triller app used by musicians, celebrities, athletes, and overall culture setters reaching more than 350 million users worldwide. The Triller app—unlike other popular short-video apps—encourages its influencers to post the content created on the app across other social media platforms—and uses proprietary AI technology to push and track their content virally to affiliated and non-affiliated sites and networks reaching millions of additional users. TrillerNet additionally owns VERZUZ, the live-stream music artist “battle” platform launched by Swizz Beatz and Timbaland; Amplify.ai, the leading customer engagement platform; FITE, the premier global PPV, AVOD, and SVOD streaming site; and Thuzio, a leader in B2B premium influencer events and experiences. 

Click Here to See The Newest Music Releases of your Favourite Artist. Also, Get Updates as they drop via Twitter and Facebook

The post Music Streaming Giants 'Triller' and 'BoomPlay' Partner to Promote African Music appeared first on NotjustOk.

Boomplay, Africa’s leading music streaming service and Merlin, the independent’s digital music licensing partner, today announced an expansion of their licensing agreement that will extend the availability of Merlin members’ music catalogue to 47 additional countries in Africa.

In 2019, Merlin signed a licensing deal covering 11 countries with Boomplay, which now has over 60 million Monthly Active Users and boasts a rich and expansive catalogue of over 65 million tracks, housing the most extensive catalogue of African content globally. The expansion of Boomplay’s licensing deal with Merlin will give millions more African music lovers across the continent access to the best local and international music from Merlin members’ incredibly diverse catalogues.

Boomplay has been at the forefront of helping the African music industry unlock its full potential by securing successful partnerships with the world’s largest labels and distributors, actively supporting artists through various promotions and sponsorships, amongst others, and facilitating collaborations that aim to ease data costs for music lovers in Africa. This expansion, along with Boomplay’s recent partnership with Billboard that enlists Boomplay’s streams as part of the data that informs the prestigious Billboard Charts, reaffirms their commitment to ensuring African music is heard worldwide.

This licensing expansion also emphasizes Merlin’s commitment to drive new value for its members, including access to new audiences across Africa, while offering a richer music experience for Boomplay users.

Boomplay’s Director of Content & Strategy, Phil Choi, said “As our user base and service grows rapidly across the continent, it’s important that we have the right partners to continue on this journey with us, and to grow and support the local music industry. As the world leader in independent music rights, we’re delighted that Merlin shares the same vision as us and together with Boomplay’s advantages in the digital music sector and Merlin’s top-quality catalogue of songs, we can look forward to a striving music eco-system for many years to come.

Charlie Lexton, Merlin’s COO, added, “Through this expanded partnership, Boomplay users from the newly opened territories can now access Merlin members’ extensive catalogue of homegrown and international music across all types of genres and an array of languages. We are excited to see Boomplay grow their reach and offer their service to new users across Africa.”

About Boomplay

Boomplay is a music streaming service provided by Transsnet Music Limited. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d’Ivoire and Cameroon. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com Boomplay has over 60 million Monthly Active Users (MAUs), with a catalogue of over 65 million songs.

About Merlin

Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin has resources in London, New York, North Carolina, the Netherlands, and Tokyo.

Find out more at www.merlinnetwork.org

For more information

For Merlin:

Dawn Kamerling

dawn@thepresshouse.com

For Boomplay:

Tosin Sorinola / Artiste & Media Relations

Tosin.sorinola@transsnet.com

The post Boomplay and Merlin Extend Licensing Agreement To Cover 47 Countries Across Africa appeared first on NotjustOk.

We are down to the Final Top 10 guys! It has been quite a journey since we started at the University of Ibadan in October and now, we are here, counting down the days to the Grand finale scheduled to hold on Thursday the 25th November 2021.

Just in case you missed it - The Boomplay Campus Music Star competition is a singing competition for university students across Nigeria.

10 amazing talented students made it to the finals and would be battling with their musical talents for the number one spot!

Meet them:

We’ve got lots of exciting things lined up in the following days. The series of events leading up to the Finale include a Masterclass by Industry Experts for the top 10, a Community Display of the finalist talents to the public and Games!

The Finale panel of Judges is made up of three industry players who will be disclosed at a later date. We are allowing everyone to guess the judges correctly and win FREE tickets to the FINALE at The Providence Hotel, Ikeja GRA on Thursday 25^th November 2021.

To participate, go to our social media page on Instagram @boomplaymusicng and comment on the post to stand a chance to win a ticket! (N.B: Participants must be residents of Lagos).

The community display on Tuesday 23^rd November 2021, it would take place at Ikeja City Mall (ICM), If you are in Lagos, you can join us! The final 10 will be showcasing their talent and participating in different games, again participants get to win FREE tickets to the FINALE at the community display.

 The Boomplay Campus Music Star Finale will feature our official campaign sponsor SHAREit Lite and partners: Trace TV and Vskit.

Our official Boomplay partner App for file sharing during the competition

So far, we’ve been having loads of fun and impactful interactions with the Top 10 finalists that came into Lagos on Saturday 20^th November 2021.

On the 22^nd of November: We had a master class session and Team Bonding

On the 23^rd of November: We had a press conference and the community display of fresh and beautiful talents by the finalist.

Follow the Roadmap and see the list of activities we have lined up until the end of the campaign.

Mark your calendars:

The post Boomplay Campus Music Star Top 10! appeared first on NotjustOk.

The deal increases CAPASSO’s mandate to collect and distribute publishing royalties on behalf of the right holders from five to twenty countries across the African continent.

Speaking about the announcement, Boomplay’s Director of Content and Strategy, Phil Choi, said that the licensing underscores the company’s vision and commitment to empower the African music eco-system to unlock its full potential.

Phil said: “Since the start of our partnership in 2015, CAPASSO has been one of our closest partners in making sure composers in Africa receive their fair share of royalties for their work. We are passionate about playing our part in contributing to the African music industry’s vast growth through strategic partnerships such as this one. 

“This partnership will continue to help provide a reliable, fair and transparent eco-system for artistes and publishers, and we can look forward to creating even more revenue streams for artistes via our network of partners.”

Jotam Matariro, CAPASSO’s Chief Executive Officer, also shared Choi's sentiments, and he said: “CAPASSO’s main objective is to ensure that African songwriters and their publishers receive fair value for their works. Thus, it is great to partner with DSPs like Boomplay, who consistently invest in the full value chain of the African music industry. It is through such commitments that the entire industry can continue to grow.”

Boomplay, which boasts of over 60 million Monthly Active Users and an extensive music catalogue of over 60 million tracks, has partnerships with all the majors and the top African and International labels and distributors. The platform recently announced the addition of its streaming data to the data that informs the prestigious Billboard charts. These and many more achievements have contributed to cementing their position at the top of the African streaming market.

About Boomplay

Boomplay is a music streaming and download service provided by Transsnet Music Limited. The company has regional offices in Kenya, Tanzania, Ghana and Nigeria. The app is available globally on mobile through the Google Play and App store and on web via www.boomplay.com

About CAPASSO

CAPASSO is a Digital Rights Licensing Agency based in Johannesburg, South Africa, which collects and distributes royalties to its members, music publishers and composers. Joining CAPASSO as an author or publisher member will be to your benefit because CAPASSO continuously strives for excellence in efficiency when it comes to mechanical license fee collections as well as service excellence in royalty distributions.

www.capasso.co.za

The post Boomplay And Capasso Ink Extended Licensing Partnership appeared first on NotjustOk.

Boomplay is in search of the next music star and we’re calling on all Nigerian University students to showcase their passion for music and win ₦ 10,000,000 worth of prizes. Now is the time to live up to your dreams and show your musical talents to the world.

No matter what you are studying or where you are in your musical journey, as long as you love to sing and you are passionate about music, this is for you!

How to Participate?

Step 1: Record a singing video of yourself

Step 2: Post the video to your Instagram with the hashtag #BoomplayCampusMusicStar

Step 3: Visit https://boomplay.lnk.to/RegisterForTheBoomplayCampusMusicStar, upload the Instagram link and submit.

Tips:

 - The contest is divided into three stages: Qualifying Stage, Semi-final Stage and Grand finale.

- In the Qualifying Stage, your entry will be judged by a jury and the popularity of your videos posted on Instagram combined. The more likes you get on Instagram, the more chance you’ll be shortlisted (top 50 contestants will go to the next stage).

Grand Prize:

Prizes will be rewarded to the Top 3 finalists.

- ₦3,000,000 cash prize ( winner: ₦1,500,000, 1^st runner up: ₦1,000,000, 2^nd runner up: ₦500,000)

- New single & music video production for the winner.

- 1 on 1 mentorship with industry heads and artists.

- Huge exposure and support on Boomplay.

Campus Tour:

Where are the fun lovers? Come hang with us at the "Arena" in 10 universities from September to October.

We are now in the First Stop -- the University of Ibadan and Kogi State Polytechnic and we've got lots of exciting fun games and freebies just for you! Take a picture of yourself at the "hangout spot" and stand a chance to win lots of cool gifts.

And 8 more universities to follow up!

We will tour from Kogi & Oyo to Port Harcourt, Ogun, Calabar and Lagos. See you there!

Sponsors:

There’s more! We’ve partnered with “SHAREit Lite” to make this experience all the more fun and exciting for you!

“SHAREit Lite” is the official Boomplay partner App for sharing files during the competition.

Brand Partner “Vskit”: Even more fun with Vskit!

If you are a Nigerian university student,

If you love music and love singing,

Then submit your entry and become the Boomplay Campus Music Star! We look forward to receiving your entries.

Click the link below to register your entry.

https://boomplay.lnk.to/RegisterForTheBoomplayCampusMusicStarhttps://boomplay.lnk.to/RegisterForTheBoomplayCampusMusicStar

The post Your Voice, Your Passion - Become the Boomplay Campus Music Star! appeared first on NotjustOk.

Boomplay Streams Now Count Towards Billboard Charts

As part of its dedication to helping the African music industry unlock its full potential, music streaming platform Boomplay's data will now be added to the data that informs the prestigious Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts, as well as all other Billboard U.S. and global charts that include streaming data.

This will be effective with data for the tracking week of October 15 through October 21 (Billboard charts dated October 30).

With millions of African songs being streamed on the platform globally, the inclusion of Boomplay's stream data in the iconic charts provides African and international artistes and music on the platform the opportunity for more exposure on the global stage.

Within MRC Data’s Music Connect platform, Boomplay streams will be included in the ‘Others’ data bucket under Audio On-Demand with data visible on October 12, 2021 for streams beginning on October 8^, 2021.

According to Billboard, ''MRC Data's foundation is built on providing the music industry and our clients with the most complete view of music consumption. We are excited to announce additional data being captured from Boomplay.’’

Boomplay's Director of Content & Strategy, Phil Choi described Boomplay's addition to the charts as " a significant step in ensuring African artistes on the platform are fairly and equally represented where it matters and that they have access to similar opportunities available to their international counterparts. While this might have seemed far-fetched in the past, we now have one foot in the door already following our partnership with Billboard Charts."

Boomplay’s streaming data added to the Billboard charts represent streams from its subscription tier and logged-in streams from its ad-supported tier, with streams from each tier weighted appropriately.

About Boomplay

Boomplay is a music streaming and download service provided by Transsnet Music Limited. The company has regional offices in Nigeria, Tanzania, Kenya, Ghana and Cote d'ivoire. The app is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com

Boomplay currently has over 60 million Monthly Active Users & over 60 million tracks.

About Billboard

Billboard is an entertainment magazine published weekly by the Billboard-Hollywood Reporter Media Group, a division of MRC Media & Info. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music industry. Its music charts include the Hot 100, Billboard 200 and Global 200, tracking the most popular albums and songs in different genres of music.

Official Social Media Pages:

 Facebook: @BoomplaymusicNG

Twitter: @BoomplaymusicNG

Instagram: @BoomplaymusicNG

Website: www.boomplay.com

The post Boomplay Streams Now Count Towards Billboard Charts appeared first on NotjustOk.

BoomPlay Thrills BBNaija Season 6 Housemates To Tiwa Savage's EP Listening Party

Africa's #1 music streaming platform has collaborated with the biggest reality tv show in Nigeria, Big Brother Naija, to promote artistes on its platform. From the legendary 49-99 concert to the African Giant album listening party, 3-year Felabration sponsorship, campus activations, in-platform and digital-focused efforts, amongst others, Boomplay has always committed itself to create unique avenues for both user engagement & artiste promotion.

Since the start of the current BBNaija season, Boomplay has rolled out a series of creative adverts to the excitement of both music enthusiasts and the dedicated BBnaija audience. The adverts centred around "music defining quotes' feature both household and new names on the music scene.

Artistes featured in the adverts so far include Olamide, Fireboy, Ruger, Manifest, Kuame Euguene, Yemi Alade, Laycon, M.I Abaga, Chike, Patoranking, Niniola, Omah Lay, Zlatan, Joeboy, Mr. Eazi, Oxlade, Ladipoe and Bella Shmurda. Based on the current pattern, a lot more artis tes are still to be featured.

Popularly known as the Home Of Music, Boomplay also deemed it fit to be a constant fixture in the party arena during the constantly anticipated Saturday night party. A DJ booth creatively designed as a live sized headphone has served as the spot for all visiting DJs to get both housemates and BBNaija audience in the groove during the 2-hour Saturday night parties.

Arguably one of the best tasks housemates have participated in, and viewers have witnessed this season, Boomplay's in-house task, which took place on Thursday, 2nd of September, got the housemates super excited and viewers immensely engaged. The activities for the task day started with housemates receiving and adorning the superb and highly coveted Boomplay range of merchandise before they were briefed and proceeded to execute two sets of tasks.

For the first task, each housemate had 10 minutes to create a playlist of 20 or more songs (selected from 60 million+ songs available on the Boomplay app) to tell a story using song titles creatively. Before executing this task, artiste and ex BBNaija winner, Laycon took the housemates through a step by step explanation on how to create a playlist on Boomplay via an explainer video.

All housemates gave the task their best shot, but Jackie B won the playlist task and was rewarded 500,000 Naira based on her storytelling ability, procedure and time consciousness. All playlists created by housemates have been made available on Boomplay for fans to stream.

During the second task, housemates were grouped into three genre-named teams, Afrobeats, Highlife & Alte, and participated in 2 rounds of music-themed activities. Round 1 required each group to provide the song title and artiste name to snippets of popular songs being played in the house, while the 2nd round required each team to complete the lyrics of popular song snippets.

At the end of the two rounds, team Highlife that consisted of Liquorose, Jaypaul, White Money, Tega, Boma and Pere were declared winners and rewarded with 1.5 Million Naira.

Furthermore, Boomplay treated housemates to a surprise listening session of the recently released Water & Garri EP by Tiwa Savage to crown an already exciting task day. The singer told the housemates that she could not be there physically due to the strict COVID 19 restriction in the BBNaija house. Boomplay, however, played a dedicated pre-recorded video, premiering Tiwa Savage's new EP to the glaring excitement of the housemates and viewers.

Commenting on Boomplay's strategic involvement in this season of BBNaija, Tosin Sorinola, Boomplay's Director of Artiste and Media relations, said, "It has always been our priority to source for improved & unique ways to engage users & promote African artistes, and with BBNaija being the most-watched TV show in the region, it offers a great avenue to ramp up our engagement and promotion efforts. Our involvement with BBNaija is a sign of more things to come. We are actively developing more remarkable initiatives and avenues to take our engagement and promotion efforts to the next level.

With over 66 million Monthly Active Users, Boomplay has continued its drive for growth and advancement in music streaming across Africa. Its latest involvement in the BBNaija reality TV show will further propel its vision of empowering the African music ecosystem to unlock its full potential.

About Boomplay

Boomplay is a music streaming and download service provided by Transsnet Music Limited. The company has regional offices in Nigeria, Kenya, Ghana and Tanzania. The app is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com

As of July 2021, Boomplay has over 66 million Monthly Active Users (MAUs), with a catalogue of over 60 million songs.

Official Social Media Pages:

Facebook: @BoomplaymusicNG

Twitter: @BoomplaymusicNG

Instagram: @BoomplaymusicNG

Website: www.boomplay.com

The post Boomplay Thrills BBNaija Season 6 Housemates To Tiwa Savage's EP Listening Party appeared first on NotjustOk.

How To Determine The Biggest Song In Nigeria

“I have the biggest song in the country!”
As a music consumer in Nigeria, this is a phrase that you must have come across several times from many artists. More often than not, it is usually within 48 hours of release, and sometimes, the song only holds the #1 spot momentarily before being knocked off by another song whose singer would go on the usual congratulatory social media post like the one at the beginning of this piece. Music enthusiasts, artists and entertainment executives often use Apple Music as the metric to measure the biggest song in Nigeria. At a time wherein digital streaming platforms within the country are aplenty - Boomplay, Audiomack, Udux Music, Youtube Music, Tidal - one must wonder why Apple Music is the chosen metric for the biggest song in the country. And if Apple music is not the best metric, how then do we measure the biggest song in the country?

Before the emergence of Digital Streaming Platforms, a significant era in music distribution in Nigeria was the CD era. In a series of Instagram live videos, veteran Nigerian rapper, Lanre Dabiri known as Eldee explained how he pioneered what would become the Alaba Distribution Model - the most popular means of distribution yet in Nigeria. Eldee, then a member of the rap group, Trybesmen ardently sought means of efficiently distributing the group’s music, after struggling to break through the payola barrier broadcast media - radio and TV - presented. Eldee met with Tjoe, one of the biggest traders in the market that was then known for trading electronics. “The traders in the market had an association. As a matter of fact, they did not want us in that meeting, but Tjoe was a smart man, he saw the vision,” Eldee mentioned to me over the phone from his homestead in Atlanta. “The deal was that we would give them our original tapes and we would use their network to distribute. I got a loan from my mom, and I used Corel Draw to design the album art. I created the CD jack because at the time CD cases were more expensive than CDs and I went to Shomolu to print it. Everything sold out instantly. ”

Collage created by Henry Ugwu

That deal laid the foundation for a new wave of music distribution in the country. 2Face reportedly sold almost two million copies of his debut album and D’banj reportedly licensed his debut album, No Long Thing, for a fee of ₦500,000. A huge amount of money in those times. But the Alaba Distribution Model soon turned to a haven for piracy. It was simple economics; demand was at an all-time high, the supply had to match the frequency, and the know-how was not difficult. “People were getting ripped off because they did not have enforcement. When we met Tjoe, we had a contract. If the next five people stuck with that contract, nobody would have been ripped off," Eldee acknowledged. Compilation CDs that featured songs from several artists soon became rife around the country. The rigorous nature and endless politicking at the Copyright Society Of Nigeria (COSON) would further enable the Alaba Boys and, till this day, due to their widespread reach, some artists still go to Alaba to distribute their music.

The internet age welcomed new innovation and ease of doing things across all sectors. The world became a global village where one could travel around the world with just the click of a button. Information spread faster, messages travelled beyond borders without visas, and music became more accessible. With the advent of the internet came music websites - like this one you are currently on - where people downloaded music for free. Several franchises profiteered off this new means of music distribution. In an expansive music market like Nigeria where artists abound across all corners, artists soon began to pay these platforms to distribute their music and these platforms established their footprint as gatekeepers in the ever-expanding yet narrow Nigerian music industry. But this was not exactly how Ademola Ogundele, CEO & Founder of Nigeria’s foremost music website, Notjustok, planned it. “It started with me just sharing the music I listened to. I had recorded a performance of 9ice at a Nelson Mandela party.” The idea of making the music available for free downloads would come later: “People were looking for music online, especially in the diaspora. A song would come out in Nigeria, but the diaspora wouldn’t get it till three months later because someone had to travel there with a CD.” Ademola said over the phone. He noted that the internet distribution era was better than the Alaba Model because artists had the opportunity to get their music distributed worldwide. The more popular a song became, the more shows the artist performed at. It is this same global appeal that Ademola reckons positioned music websites as gatekeepers of some sort at the time.

Although the internet era availed more data than the Alaba model, the artists only enjoyed the direct engagement on their songs via comment sections. “The data was at the backend, the artists and decision-makers did not have the data”. Ademola remarked. The number of downloads a song had could be monitored, but the songs could be shared amongst people via Bluetooth. One person could download a song and share with as much as ten other people and maybe more. There was data but its veracity was questionable.

How To Determine The Biggest Song In Nigeria

Originally developed by two Finnish brothers but later acquired by a group of Nigerian investors, Spinlet launched as the first music streaming service and digital distribution firm in Nigeria in May 2012. Dubbed as the iTunes of Africa, Spinlet failed to penetrate the market and register as a go-to hub for music by Nigerian music consumers. In a 2013 interview, previous CEO, Neil Schwartman said “Digital is the future of entertainment. Music fans all over the world are choosing to listen to their music, when and where they want.” Neil was right, but Spinlet was ahead of its time.

In 2015, Apple-owned streaming service, Apple Music, and Transsions holdings-owned streaming service, Boomplay launched. Initially exclusive to owners of Apple products, Apple music would later launch on Google Playstore for Android users while Boomplay came pre-loaded on Tecno phones who currently hold the largest market share among smartphones in Nigeria. In 2018, Boomplay launched on IOS for Apple users. Apple music believes it is Nigeria’s largest premium music service and songs and albums chart quicker and higher due to the strong listening hours/engagement on their service. Although Boomplay supposedly has more users than Apple music, a frequent complaint by users is that its user interface is not as fluid and for Deji, a cinematographer, who constantly uses both platforms, the music library of Boomplay is just not as extensive. For artists, it is a mix of the global appeal, the availability of data, provision of income and the exclusive nature of the Apple brand that makes Apple music a preferred metric for measuring success.

Recently, Nigeria has been a go-to spot for streaming services with Tidal, Youtube Music and Audiomack launching their franchises in the country. In such a short time, Audiomack has registered remarkable penetration in the Nigerian music consumption quarters with artists such as Ladipoe premiering his Revival Sundays exclusively on the platform. David Ponte, Co-founder and CMO of Audiomack, opines that this penetration is due to their artist-centric focus “Our marketing approach from the get-go was similar to our overall strategy: provide value to artists and prioritize their needs first and foremost. If we succeed doing this, then the artists will evangelize the platform for us and share their music on Audiomack with their fans, which helps organically grow the platform” David shared with me via email.

How To Determine The Biggest Song In Nigeria

Henry Ugwu, the former nationwide head of New Media at Cool FM, Wazobia FM & Nigerian Info FM, says the difference between Audiomack and Apple Music is their approach “The global brand takes a higher pedestal. People believe global brands have better accountability. Audiomack doesn’t sell to people as a global brand, they sell like they are selling in Nigeria”. Henry also claims Apple edges other DSPs in Nigeria with other factors and not just music; “Playlisting is the major selling point for any digital streaming platform. Apple Music doesn’t have the best playlists generally but they have the best playlists in Nigeria. Their library, as well as their radio programming, are added advantages.” Osi, an On-air personality at The Beat Fm in Lagos, famed for its urban appeal, says that radio might still be the most accurate metric yet for the biggest songs in the country. "What's the penetration of apple music is what the issue is. What's the percentage of people in the set population that have iPhones? When you start to take all these indices into perspective, you see that it is a very tiny drop in the ocean. In a country of two hundred million, until you can get fifty million to sixty million users then we can begin to say it is an actual representation of what is going on” Osi tells me via a series of Whatsapp voice notes. “There is a radio in almost every home in Nigeria, radio is still one of the best metrics to measure how great a song is doing, if a song is great it definitely should be on the radio.”

Lately, many online franchises have come up with their own “official charts” that they claim measures the biggest songs within the country. Most of these charts are said to be backed by data from DSPs, so inherently these charts are DSP charts and cannot accurately measure the biggest song in the country if the DSP’s do not possess the required penetration to form an authority on such matters. However, Some radio stations have started collating their own digital charts with Cool FM and Soundcity FM leading the pack. Henry says that these charts can only represent an accurate metric in the long run. “Radio takes data from Apple Music, Boomplay and many others, requests from listeners and the songs competitors are playing. So they can actually represent the closest accurate metric but the radio and digital charts would always lag because radio charts are often about longevity.”

In a bid to solve the persistent data problem that has plagued the Nigerian music industry since the Alaba Distribution days, Eldee launched Playdata. Originally started in 2012, Playdata was built to serve as a tracking system that monitored radio plays, and embedded data from DSP’s to form the most reliable measure of success of Nigerian songs but it was plagued by a singular issue - transparency. “Transparency was something that people did not appreciate. I offered it to COSON for free but they did not like it because it would create room for people to audit them” Eldee explained to me “The advertising side did not like it because people would have been fucked up, the media buyers did not want the transparency because then it would expose the corruption within the system. Even the artists did not want transparency.”

If Apple Music is not a true measure of the biggest song in Nigeria, and radio can not entirely be relied upon for accurate data due to payola influences and whatnot, how then do we measure the biggest song in the country? The Head of Music Programming at a top broadcasting franchise within the country who prefers to be anonymous says the best measure is a cocktail of all the elements: “I think to know the biggest song in the country, you have to make sure the song checks all boxes like tv spins, radio spins, street presence, streaming and digital presence as well.”

The post How To Determine The Biggest Song In Nigeria appeared first on NotjustOk.