Building on the remarkable success of 2023, Afrobeats continued its upward trajectory in 2024. This growth was driven by increased streaming numbers, sold-out concerts, viral TikTok challenges, and other innovative platforms. Global award organizations have taken notice, introducing new categories specifically dedicated to the Afrobeats genre.

2024 has been a year of unprecedented achievements for Nigerian and African artists, with their successes from 2023 being amplified—often doubled or even tripled. Below, the team at NotJustOK has curated a list of the top 20 Afrobeats releases of 2024.

This selection is from albums released between November 1, 2023, to October 31, 2024. It features a harmonious blend of full-length albums and standout shorter projects, showcasing the vibrant diversity and creativity within the Afrobeats scene.

20. Maffian

Artist - Ayo Maff

Country - Nigeria

Label - AYO MAFF

Date of Release - August 15, 2024

Ayo Maff's Maffian, a seven-track EP released in August 2024, highlights his journey as a rising Nigerian artist. Featuring tracks like A Beautiful Song and 7 Lives, it blends emotional storytelling with themes of growth and self-belief. Following the success of his hit single Dealer with Fireboy DML, the project is a tribute to his supportive fans.

19. Son of Chike

Artist - Chike

Country - Nigeria

Label - Brothers Records

Date of Release - July 19, 2024

Chike's Son of Chike is a thoughtfully crafted 12-track album that showcases his evolution as an artist while staying rooted in his heritage. The album blends smooth R&B vocals with elements of traditional highlife, celebrating his eastern Nigerian roots. Featuring collaborations with Olamide, LADIPOE, Qing Madi, Amaeya, and the late Mohbad, the album is rich in diverse sounds. Standout tracks include Unto You, where LADIPOE brings soulful depth, the chart-topping Egwu energized by Mohbad, and One Day, a motivational anthem with Olamide and Amaeya. Son of Chike is both a tribute to his ancestry and a reflection of his growth in a changing world.

18. By Any Minz

Artist - Minz

Country - Nigeria

Label - Never Stop Elevating/ Empawa

Date of Release - October 4, 2024

Minz's debut album, By Any Minz, is a cohesive and well-rounded project exploring themes of love, life’s journey, and everyday struggles. While its production—helmed by talents like 255 and Mike BGRZ—is enjoyable, richer live instrumentation could have enhanced its soul-inspired Afropop sound. The album reflects Minz's growth as an artist, showcasing the patience, consistency, and sacrifices that have defined his journey while staying true to his distinctive style.

17. OFA (Oxlade From Africa)

Artiste - Oxlade

Country - Nigeria

Label - Troniq Inc/ Epic Records

Date of Release - September 20, 2024

Oxlade's debut album, OFA (Oxlade From Africa), is a 16-track showcase of his versatility. It features collaborations with stars like Flavour, Wande Coal, Sarkodie, Fally Ipupa, Dave, and Popcaan. With infectious rhythms and well-crafted lyrics, OFA solidifies Oxlade’s position as a leading voice in Nigerian music and is a testament to his immense talent.

16. Loseyi Professor

Artiste - Seyi Vibez

Country - Nigeria

Label - Vibez Inc/ Dvpper

Date of Release - July 12, 2024

Seyi Vibez’s Loseyi Professor is a solo EP showcasing his artistic journey and global aspirations through tracks like Lagos, Casablanca, and Albert Einstein. With no features, the project highlights his evolving artistry and solidifies his status as a rising force in Nigerian music.

15. In Nasboi I Trust

Artiste - Nasboi

Country - Nigeria

Label - Eminent Transglobal Sounds Records Limited

Date of Release - September 19, 2024

Nasboi's debut EP, I.N.I.T (In Nasboi I Trust), blends Afrobeat with humour and storytelling. Featuring collaborations with Chike, 2Baba, Falz, and Joeboy, the 6-track project explores themes of love, self-expression, and life's joys. Songs like Ajo and Could This Be Love focus on romance, while Small Money and Short Skirt celebrate simplicity. Balancing playful and introspective tracks, the EP marks Nasboi's transition from comedy to music, highlighting his artistic growth.

14. Lost and Found

Artiste - Simi

Country - Nigeria

Label - Studio Brat LLC

Date of Release - July 5, 2024

Simi's Lost and Found is a 14-track album blending Afrobeats with soulful melodies and contemporary influences. Featuring collaborations with legends like Ebenezer Obey and Asa, as well as Afrobeats stars such as Falz, Tiwa Savage, and Bella Shmurda, the album delivers a diverse and unique listening experience. Personal and emotional, Lost and Found reflects Simi’s vulnerabilities, triumphs, and relationships, resonating deeply with fans and marking a significant evolution in her artistry.

13. Vibez Incorporation Mixtape Vol.1

Artiste - Vibez Inc.

Country - Nigeria

Label - Vibez Inc / Dvpper Digital

Date of Release - May 10, 2024

Seyi Vibez’s Vibez Incorporated Vol. 1 is a dynamic mixtape that combines Afrobeat, trap, and rap influences, highlighting his versatility. The project features collaborations with Tml Vibez, Stonebwoy, Balloranking, Bloody Civilian, Muyeez, Tion Wayne, and DwillsHarmony, with themes of perseverance and self-belief. Released in parts leading up to its full launch, the mixtape includes references to iconic imagery, such as the XXL Freshman Class cover, while showcasing Vibez Inc.'s evolving sound and collective artistic vision.

12. African Royalty

Artiste - Flavour

Country - Nigeria

Label - 2Nite Music Group

Date of Release - November 30, 2023

Flavour's African Royalty album lives up to its title, showcasing his majestic aura throughout. With twelve tracks, the album highlights Flavour's seamless navigation of diverse musical styles while celebrating the richness and resilience of African culture. The project maintains thematic cohesion, paying tribute to African majesty and Flavour’s unique sound.

11. Full Time Job

Artiste - Phyno

Country - Nigeria

Label - Penthauze/ MAD Solutions LLC

Date of Release - October 4, 2024

Full Time Job album is cohesive, culturally rich, and effortlessly blends traditional rhythms with broader appeal. Phyno's seamless delivery in both rapping and singing keeps listeners engaged, showcasing his mastery and dedication to his craft, even during breaks in his career.

10. Ikigai

Artiste - Olamide

Country - Nigeria

Label - YBNL /EMPIRE

Date of Release - July 26, 2024

Nigerian music icon Olamide has surprised fans with Ikigai / 生き甲斐, Vol. 1, a seven-track EP inspired by the Japanese concept of finding one's "reason for living." The project showcases Olamide's evolution as an artist and businessman, blending Afrobeats, rap, and soulful melodies in a display of versatility. With themes of self-discovery and purpose, the EP hints at the possibility of a larger, multi-volume series.

9. RnB

Artiste - Ruger & BNXN

Country - Nigeria

Label - Blown Boy Ent./ T.Y.E /EMPIRE

Date of Release - April 17, 2024

Former rivals Ruger and Bnxn have joined forces on their new joint EP, RnB. Cleverly named after their initials, the seven-track project blends Ruger’s sharp lyricism with Bnxn’s soulful vocals, highlighting their unique styles and artistic chemistry. With no guest features, RnB is a testament to unity in the competitive music scene, pushing Afrobeats boundaries and earning its spot on must-have playlists.

8. Adedamola

Artiste - Fireboy DML

Country - Nigeria

Label - YBNL /EMPIRE

Date of Release - August 28, 2024

The singer came full circle, returning to his roots and staying true to himself, and it shines through in this project where he seamlessly blends his different personas into a relatable and captivating whole. Fireboy DML taps veterans like Lagbaja and superstars like Lojay, SPINALL, Seun Kuti, and Jon Batiste.

7. Jiggy Forever

Artiste - Young Jonn

Country - Nigeria

Label - Chocolate City Music

Date of Release - April 12, 2024

Young Jonn, celebrated for hits like Dada and Aquafina, transitions from producer to singer-songwriter with his debut album, Jiggy Forever. The 16-track project blends past hits with star-studded collaborations, featuring Don Jazzy, Zlatan, Kizz Daniel, Seyi Vibez, Blaqbonez, Ya Levis, and Sean Paul. Jiggy Forever cements Young Jonn's place as a force in Afrobeats.

6. Lungu Boy

Artiste - Asake

Country - Nigeria

Label - YBNL / EMPIRE

Date of Release - August 8, 2024

Asake's Lungu Boy is a bold attempt at exploring new soundscapes but falls short of expectations. While it may achieve commercial success in the streaming era, it is his least enjoyable album to date, lacking the quality and standard of his previous work. The 15-track album features LUDMILLA, Central Cee. Stormzy, Travis Scott, and Wizkid.

5. Homeless

Artiste - Llona

Country - Nigeria

Label - Llona/ KVLT Ent./Encore Recordings

Date of Release - July 25, 2024

Llona's debut album, Homeless, is a deeply introspective 12-track project exploring themes of mental health, resilience, and the struggles of Nigerian youth. Featuring collaborations with Bella Shmurda, Fave, and Wizard Chan, the album combines Llona's storytelling with cinematic production. Tracks like Another Day and Cold War delve into societal pressures and personal growth, while a companion documentary provides further insight into his life and creative journey.

4. Stubborn

Artiste - Victony

Country - Nigeria

Label - Victony/Encore Recordings

Date of Release - June 21, 2024

Victony’s debut album, Stubborn, is a bold, 14-track showcase of his artistic evolution and creative vision. The LP highlights his fearless experimentation with diverse sounds and moods, reflecting his maverick approach to music and life. Featuring collaborations with SAINt JHN, Asake, Shallipopi, KTIZO, and Shoare Moore, Stubborn offers a dynamic and enriching listening experience. After years of delivering hits, this album solidifies Victony’s position as a remarkable talent, marking a pivotal moment in his career with an ambitious and captivating project.

3. HEIS

Artiste - Rema

Country - Nigeria

Label - Mavin Global

Date of Release - July 10, 2024

Rema's HEIS marks a bold step in his career, introducing a more Afro-Rave-focused persona that may surprise some of his older fans. Following the success of his debut album Rave & Roses in 2022, which featured the massive hit Calm Down, Rema has continued to assert his dominance in the music industry. HEIS is a masterfully sequenced album, with smooth tracks that combine to create a cohesive narrative. Each song delivers a powerful message of confidence and ambition. Rema's deliberate move to centre his artistry on his Nigerian roots, rather than pandering to Western influences, shows his commitment to making his mark in the Afrobeats

2. The Year I Turned 21

Artiste - Ayra Starr

Country - Nigeria

Label - Mavin Global

Date of Release - May 30, 2024

Ayra Starr's sophomore album, The Year I Turned 21 (TYIT21), reflects her artistic growth and personal journey. Following the success of 19 & Dangerous, this 15-track album features collaborations with Nigerian stars like Asake and Seyi Vibez, as well as international artists such as Giveon, Anitta, and Rauw Alejandro, showcasing her global versatility. With over 30 million monthly listeners on Spotify, Ayra continues to solidify her place as a leading voice in African music. TYIT21 is a celebration of her growth and ambition, reinforcing her status as a global superstar.

1. Born In The Wild

Artiste - Tems

Country - Nigeria

Label - RCA Records/Since 93'/ Sony Music Publishing

Date of Release - June 6, 2024

Her debut album, Born In The Wild, is an 18-track project blending genres with standout collaborations from J. Cole and Asake. The album delves into her personal journey, tackling self-doubt, fame, and relationships. A vulnerable exploration of self-discovery, it marks a significant step in Tems’ evolution as a global superstar. Born In The Wild is both a gift to her fans and a testament to her growth in the Afrobeats scene and beyond.

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While modern music videos often prioritise high-quality production and aesthetics, truly iconic visuals possess more than just surface appeal. They tell compelling stories, reflect cultural identity, and deliver innovative concepts that leave a lasting impact on their audience.

This article highlights music videos that, while not necessarily the most visually polished, stand out for their cultural significance, storytelling, and originality. These visuals played pivotal roles in shaping the Nigerian music industry, distinguishing themselves as timeless works of art and elevating the global perception of Nigerian music as a cultural treasure. In no particular order, the 10 iconic Nigerian music videos are:

10. 'No be God' - Gino

Released in 2005 as part of his debut album, Pain Plus Work, Gino's "No Be God" remains one of the most iconic Nigerian hip-hop songs, celebrated for its lyrical depth and relatable storytelling. The song's impact was further amplified by its groundbreaking music video, which marked a new era for Nigerian hip-hop visuals. Unlike the typical format where the artist dominates the screen, the video for "No Be God" stood out for its innovative use of characters. Various individuals, portraying diverse roles, lip-synced Gino's lines, creating a unique and engaging narrative. This creative approach not only broke conventions but also elevated the song's message, making it resonate deeply with audiences.

Undoubtedly, "No Be God" represents a pivotal moment in the Nigerian music scene, cementing its place as a classic in the evolution of hip-hop visuals in the country.

9. 'Oliver Twist' - D'Banj

In an era when Nigerian Afrobeats was still largely localised, D’banj’s collaboration with American rap icon Snoop Dogg on the remix of "Mr. Endowed" marked a groundbreaking moment. Tagged at the time as one of the hottest international collaborations between a Nigerian artist and a global star, the track—and its accompanying video featuring a cameo from Snoop Dogg—sparked immense excitement locally, as it signified the export potential of Nigerian music. Just a year later, D’banj reaffirmed this global trajectory with the release of the official music video for "Oliver Twist" in March 2012. Directed by renowned Nigerian cinematographer Sesan, the video showcased not only its high production quality but also star-studded cameos from G.O.O.D. Music rapper Pusha T and one of the world’s biggest artists, Kanye West.

This was a redefining moment for Nigerian music, signalling its growing influence on the global stage and solidifying D’banj’s position as a pioneer in bridging the gap between local sounds and international audiences

8. 'Holla at your Boy' - Wizkid

Everything about the "Holla at Your Boy" video screamed "new dawn" and "new school." Released in 2010, it marked the debut single of Wizkid and introduced a fresh wave of creativity to the Nigerian music scene. Directed by Patrick Ellis, a young and emerging Nigerian cinematographer at the time, the visuals captured the essence of the "new school" era in both style and substance. The video also spotlighted budding talents like Ice Prince, Skales, and Asa Asika—individuals who have since risen to global prominence in the entertainment world. Its concept was vibrant, youthful, and refreshing, reflecting the cultural shifts happening within the industry and among Nigeria's youth.

More than just a music video, "Holla at Your Boy" became a cultural blueprint, influencing fashion, mannerisms, and lifestyles for a new generation. It undeniably ushered in a new age for Nigerian music, shaping trends both within and beyond the entertainment sphere. Truly, a defining moment!

7. 'Bandana' - Fireboy DML & Asake

Directed by the renowned Nigerian cinematographer TG Omori, this video stands as a testament to the modern era of visually stunning music videos. It exemplifies effort, intentionality, teamwork, and, most importantly, impeccable quality. The visuals showcase a seamless blend of Afrocentric aesthetics and contemporary street culture. Set against a variety of dramatic backdrops, the video features striking imagery, including a choir adorned in flowing robes, Asake in a celestial-inspired setting, and Fireboy illuminated by bold, fiery lighting. These elements not only highlight the duo's spiritual undertones but also emphasise their individuality as artists.

Adding a futuristic twist, TG Omori incorporates a flying car scene, pushing creative boundaries and infusing the video with an innovative edge. This bold choice underscores how far the Nigerian music video scene has evolved in terms of output and quality, making "Bandana" a standout visual masterpiece.

6. 'Never Far Away' - Lagbaja

Another classic for the books, this video beautifully showcases African aesthetics—capturing its clothing, culture, lifestyle, and even musical instruments. Directed by the talented Tunde Kelani, it is a powerful fusion of artistry, cultural expression, and emotional depth. The video emphasises the themes of unity, togetherness, and the importance of community, which are central to the song's message. Complemented by the rich production of the song itself, the visuals celebrate African identity and aesthetics, telling an important and authentic story. Lagbaja’s choice of location, Abeokuta in Southwest Nigeria, effortlessly highlights the African landscape, with its striking rock formations, traditional homes, and expansive compounds known as Agbo Ile in Yoruba. These elements provide a vivid representation of local aesthetics, drawing attention to the beauty of rural African life.

Tunde Kelani’s signature cinematic style—characterised by cultural detail, compelling storytelling, and emotive visuals—perfectly captures the essence of Lagbaja’s music and message, creating a powerful sense of warmth and connection for the viewer.

5. 'Back in Uni' - Blaqbonez

Although not necessarily the crispiest in terms of quality, this video stands out as one of the most creative visuals of the modern era, earning its place in the spotlight. Known for his comedic persona, Blaqbonez infuses his unique charm into the co-directed visual alongside cinematographer Perliks. Together, they creatively reimagine popular Nigerian artists, with Blaqbonez portraying all the characters while expertly mirroring his colleagues' signature looks. It’s a truly memorable production and undoubtedly one for the books.

4. 'Fire on the Mountain' - Asa

Stepping away from the song's classical feel, the visuals perfectly complement its energy. The minimalist yet impactful cinematography, with its subtle colour tones and artistic framing, heightens the song's sombre yet urgent message. Asa navigates various settings in the video, portraying a world caught between turmoil and indifference. The visuals cleverly contrast moments of peace with scenes of struggle, emphasising the stark divide between the privileged and the suffering. One standout feature of the video is its originality—it feels like a groundbreaking concept that hasn’t been replicated by any Nigerian artist to date. Truly, it’s an exceptional piece of visual storytelling.

3. 'Ijoya' - Weird MC

The animated video for Weird MC's "Ijoya" is a vibrant and imaginative reimagining of the iconic hit, delivering a fresh and visually captivating experience. The animation brims with bold colors, dynamic movements, and playful caricatures that perfectly embody the song's energetic spirit. While Lagbaja’s "Surulere" was an earlier foray into animated Nigerian music videos, "Ijoya" quickly rose to prominence after its release, surpassing its predecessor in popularity. It became a cultural touchstone and remains the definitive example of animated Nigerian music videos.

2. 'Lagos Party' - Banky W

Banky W's "Lagos Party" video is a dazzling showcase of the vibrant Lagos social scene, celebrating the city’s deep love for luxury, style, and nightlife. It captures the essence of a quintessential Lagos highlife party, complete with stylish ensembles, infectious energy, and a star-studded guest list. More than just a music video, "Lagos Party" is a visual anthem for the Lagos lifestyle—where music, fashion, and celebration seamlessly collide. Widely regarded as one of the most iconic Nigerian music videos of all time, it perfectly encapsulates the glamour and excitement of Lagos nightlife. Featuring an unmatched roster of entertainment heavyweights, the video remains a benchmark for star power and creativity that has yet to be surpassed in Nigerian music history.

1. 'Do Me' - P-Square

Essentially the blueprint for clean, crisp, and aesthetically rich Nigerian music videos, this visual revolutionised the industry upon its release. It set a new standard, shaping the expectations of Nigerian audiences for music videos and defining the direction for entertainers to follow. The video seamlessly combines star power, captivating choreography, engaging activity, stunning visuals, and top-tier production quality. These elements not only elevated it to iconic status but also cemented its place as a game-changer that redefined the Nigerian music video landscape.

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Relatively speaking, 2024 has experienced the slowest pace so far in Afrobeats, especially with reference to the incendiary years of 2022 and 2023, which replete streams of exemplary albums, billboard-breaking singles, and breakout artists who left permanent footprints globally. However, even with the slowdowns, Afrobeats has continued proving its staying power on the world's stage, recruiting solidified 7.69% of the world's music economy for itself, in essence establishing a credible argument for continuing appeal and cross-border influence.

The scope and reach of Afrobeats could hardly be larger. Its sweet rhythms and enchanting melodies touch every listener across the world. In a rare continuation over the past year, the genre commanded by airwaves slowly established itself in mainstream pop culture while keeping a score internationally. This is a fusion of traditional African sounds with contemporary global influences that is truly transforming into a powerhouse: Afrobeats continues to unite cultures and give birth to electricity-powered collaborations with artists worldwide. 

The year 2024 also tends to have a healthy dose of creativity in the Afrobeats, with transformative experimentation done by many of the leading names along with fresh talents trying to create fresh sounds using ground-breaking collaborations. This is the top 20 of Afrobeats in 2024, based on all songs released from November 1, 2023, to October 31, 2024. 

Ranked according to their creativity, sonic depth, impact, and reception from fans around the world, these are the very best among what Afrobeats has to offer in 2024. 

Here are the best 20 Afrobeats songs of the year as ranked by the NotJustOk team.

20. Hmmm

Artist (s): Chris Brown & Davido
Country: USA / Nigeria
Label: Chris Brown Entertainment LLC
Date of Release: April 11, 2024

A collaboration that fuses Chris Brown's global R&B appeal with Davido's Afrobeats sensibility, Hmmm brings sensual vibes and unforgettable hooks, capturing hearts worldwide. Produced by Yung Alpha, Hmmm is an afro-fusion record laced with amapiano shakers.

19. Dealer

Artist(s): Ayo Maff & Fireboy DML
Country: Nigeria
Label: Tunesbid/Ocen street
Date of Release: April 16, 2024

Ayo Maff teams up with Fireboy DML on Dealer, a smooth and sultry track that blends Afrobeats with a rich, soulful delivery. The infectious rhythms and harmonies produced by Young Daddy and Basically create a soundscape that is both intimate and vibrant.

18. Soh-Soh

Artist(s): Odeal
Country: Nigeria
Label: OVMR
Date of Release: July 5, 2024

Odeal comes with an infectious energy on Soh-Soh, blending rhythmic Afropop beats with catchy hooks. Produced by PD and Randay, the track is a feel-good anthem, spreading joy and undeniable dancefloor energy.

17. Stubborn

Artist(s): Victony & Asake
Country: Nigeria
Label: Victony
Date of Release: May 10, 2024

Stubborn by Victony is a standout track with infectious energy and striking vocals. It features Afro-fusion's finest Asake, who garnished the record with his exceptional verse. Off Victony's debut album, also titled Stubborn and produced by Westen Weiss, 1Mind, and KTIZO, Stubborn is a powerful blend of Afro-fusion and trap influences, cementing Victony's place in the mainstream.

16. Favourite Girl (Remix)

Artist(s): Darkoo & Rema
Country: Nigeria / UK
Label: Darkoo LTD
Date of Release: April 10, 2024

The remix of Favourite Girl brings Darkoo and Rema together, with both artists delivering their best verses. Rema’s effortlessly catchy hook and Darkoo’s flow make this track a must-listen. Produced by Windel Edwards, Steven Michael Marsden, Ricardo Lloyd Johnson, and Enzo Fresh, Favourite Girl is a club banger with over 9.3 million views on YouTube in 3 months.

15. Awolowo

Artist(s): Fido
Country: Nigeria
Label: Inner Circle Ent
Date of Release: August 7, 2024

Fido’s Awolowo has been making waves with its funky beat and charismatic delivery. The track’s Afrobeat sound is fresh, and its upbeat tempo makes it perfect for any party playlist. Produced by Iyke Elvis, Awolowo is a beautiful record that dominated the charts effortlessly and currently has over 20 million streams on Spotify.

14. Ozeba

Artist(s): Rema
Country: Nigeria
Label: Mavin Global /Jonzing World Entertainment
Date of Release: July 10, 2024

Produced by Rema and London, Ozeba showcases Rema’s versatility. The Nigerian pop star released his now Grammy-nominated album HEIS, featuring songs like Ozeba to disrupt the status quo. The track’s edgy sound, mixed with his signature melodies, continues to highlight why Rema is one of Afrobeats' biggest stars.

13. Do I (Remix)

Artist(s): Phyno & Burna Boy
Country: Nigeria
Label: Penthauze Music / Spaceship Entertainment
Date of Release: December 19, 2023

Produced by Jaysynths, Do I remix by Phyno and Burna Boy is one of the best songs released within the window under consideration. It's a perfect Afro-fusion that perfectly blends afrobeats with amapiano. Later featured on Phyno's 2024 album Full Time Job, Do I remix is a hit remix that merges Afrobeats and amapiano with traditional rap. The track's heavy bass and infectious hooks create a memorable experience, with both artists bringing their unique sounds to the table.

12. Jump

Artist(s): TYLA, Gunna , Skillibeng
Country: South Africa
Label: Fax Records
Date of Release: March 20, 2024

TYLA’s Jump is a danceable, upbeat track with an undeniable groove produced by Sammy Soso off her eponymous debut album. Combining Afrobeat rhythms with South African influences, TYLA brings a fresh sound to the genre that continues to capture listeners' attention.

11. Big Big Things

Artist(s): Young Jonn

Featured Artist (s): Kizz Daniel & Seyi Vibez
Country: Nigeria
Label: Chocolate City Music
Date of Release: February 23, 2024

Produced by Yung Willis, Big Big Things by Young Jonn is a celebration song. The smooth melodies and his signature style on the amapiano-laced afro-fusion single combine effortlessly, making this track a standout anthem for success and triumph.

10. Twe Twe (Remix)

Artist(s): Kizz Daniel & Davido
Country: Nigeria
Label: Flyboy Inc / EMPIRE
Date of Release: January 25, 2024

The remix of Twe Twe features powerhouse artists Kizz Daniel and Davido. Their chemistry elevates the track, creating a perfect blend of Afrobeats, catchy lyrics, and infectious melodies. The production, helmed by Killertunes and Blaise Beatz, adds a polished and vibrant edge, making it a standout hit. With over 22 million views on YouTube, the track is a testament to its massive appeal and the duo's ability to captivate listeners globally.

9. Big Baller

Artist(s): Flavour
Country: Nigeria
Label: 2Nite Music Group
Date of Release: November 23, 2023

Flavour’s Big Baller combines highlife elements with modern Afrobeats, showcasing his rich vocal delivery. The track’s celebratory themes and danceable rhythm made it a crowd favourite. Produced by Jaysynths, Big Baller is a fusion of afrobeats and South African amapiano carefully written and performed to portray luxury. It is a lead single to Flavour's 2024 album African Royalty.

8. Holy Ghost

Artist(s): Omah Lay
Country: Nigeria
Label: KeyQaad
Date of Release: November 10, 2023

Omah Lay’s Holy Ghost, produced by LEKAA, is a mesmerizing blend of soulful melodies and rhythmic Afrobeat, showcasing the artist's signature Afro-fusion style. The track’s introspective spiritual themes and distinctive sound struck a chord with listeners, cementing its status as an instant favourite. With over 105 million streams on Spotify, it stands as one of Omah Lay's most streamed tracks, following closely behind his smash hit Soso. The mid-tempo vibe and emotive delivery make Holy Ghost a standout gem in Omah Lay's catalog.

7. Ogechi (Remix)

Artist(s): Brown Joel, Hyce, BoyPee, Davido
Country: Nigeria
Label: Azuri
Date of Release: June 26, 2024

Produced by Dawie, Ogechi Remix brings together a fresh collaboration, with Brown Joel, Hyce, BoyPee, and Davido delivering a catchy, rhythmic anthem. The blend of contemporary sounds and traditional influences makes this remix shine. Ogechi Remix is no doubt one of the outstanding records of 2024 sonically and commercially.

6. Higher

Artist(s): Burna Boy
Country: Nigeria
Label: Spaceship Entertainment Ltd.
Date of Release: June 27, 2024

Burna Boy's Higher is one of the records with a distinct sound. Higher, produced by Dibs, is an afro-fusion track laced with trap and amapiano that sees Burna Boy continue his reign as one of Afrobeats' finest, blending Afro-fusion with global soundscapes. The song's uplifting lyrics and danceable beat make it a timeless favourite.

5. Love Me Jeje

Artist(s): Tems
Country: Nigeria
Label: RCA Records/Since 93'
Date of Release: April 25, 2024

Tems’ Love Me Jeje is a masterful blend of Afropop and soulful melodies, showcasing her ethereal yet commanding vocals that continue to captivate audiences worldwide. Produced by Guiltybeatz and Spax, the track reimagines Seyi Sodimu’s classic Love Me Jeje featuring Shafy Bello, adding a contemporary twist while honouring its roots. As the lead single from her 2024 album Born In The Wild, it embodies Tems’ evolving artistry and growing global influence. Both groovy and deeply emotive, Love Me Jeje is a standout piece that bridges nostalgia with modern Afro-fusion brilliance.

4. MMS

Artist(s): Asake & Wizkid
Country: Nigeria
Label: YBNL Nation/EMPIRE
Date of Release: August 8, 2024

MMS, produced by P. Priime, is a standout track from Asake's third studio album, Lungu Boy. It's a beautiful collaboration between Asake and Wizkid resulting in an exceptional fusion of energy, infectious Afrobeat rhythms, and undeniable charisma. Their seamless chemistry elevates the track, making it an instant fan favourite. With its vibrant production and captivating performances, MMS not only adds to both artists' stellar catalogues but also underscores their prowess in shaping the Afrobeat soundscape.

3. Tshwala Bam (Remix)

Artist(s): TitoM, Yuppe, & Burna Boy

Featured Artist: S.N.E
Country: South Africa, Nigeria
Label: Boundary Ent / Spaceship
Date of Release: March 13, 2024

The Tshwala Bam Remix by TitoM and Yuppe featuring S.N.E., with Burna Boy’s powerhouse vocals, blends amapiano rhythms with global Afrobeats for an electrifying hit. Produced by Thato Seth Mathobela and Bongani Kenneth Sibanyoni, it’s hailed as one of 2024’s best tracks. Burna Boy’s iconic verse—“Monday ita la wa (Lele), Tuesday ita la wa. Wednesday ita la wa (Yeh), As long as Naija la wa (Yeh yeh yeh)”—has become a cultural anthem, solidifying the remix as a standout in cross-continental music.

2. Commas

Artist(s): Ayra Starr
Country: Nigeria
Label: Mavin Records
Date of Release: February 2, 2024

Ayra Starr’s Commas is an iconic hit that seamlessly blends Afrobeats with R&B influences, highlighting her distinctive sound and commanding vocals. Produced by Ragee, London, and AOD, the track became an instant classic, captivating audiences globally. Featured on her second studio album, The Year I Turned 21, it solidifies Ayra Starr’s status as a trailblazer in contemporary music.

1. Egwu

Artist(s): Chike & Mohbad
Country: Nigeria
Label: Brothers Records
Date of Release: December 15, 2023

Egwu has emerged as the best Afrobeats song of 2024. Released as a heartfelt tribute to the late Mohbad, the track’s addictive melody and blend of Afro-fusion with deep emotional resonance captured the hearts of fans, making it an anthem of the year. Produced by DeeYasso, Egwu was later featured on Chike's 2024 album, Son of Chike, further solidifying its impact.

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As Nigerians gear up to unwind in style during the annual December festivities, popularly known as 'Detty December,' the tradition continues strong in 2024. This year promises an array of concerts and festivals spread across the country, ensuring the final month of the year is packed with exciting events from start to finish. What concerts and festivals are happening in Lagos and Abuja in December 2024?

Upcoming Detty December 2024 Concerts in Lagos

Here are the concerts and festivals scheduled for the month of December 2024 in the city of excellence, Lagos state:

Flytime Festival 2024

The highly anticipated Flytime Festival is set to return in 2024 with its milestone 20th edition. Scheduled to run from December 22 to December 25 at the iconic Eko Convention Center, this year’s festival promises to be a star-studded spectacle.

Featuring performances from some of the biggest names in music, each day of the event is poised to deliver unforgettable experiences for fans.

Confirmed concerts include:

• Coca-Cola Rhythm Unplugged 2024 (December 22, 2024)
• Olamide Live in Concert 2024 (December 23, 2024)
• Davido Live in Concert 2024 (December 24, 2024)
• Ayra Starr Live in Concert (December 25, 2024)

Rema Live in Concert 2024

It has been confirmed that Rema would headline a concert in Lagos on December 22, 2024, at the Eko Atlantic in Lagos and with an exciting discography it is expected that the concert will be one to be remembered by attendees.

The ZTTW Experience 2024

It has also been confirmed that Zlatan will be holding a concert in Lagos at the Queens Park Event Center in Victoria Island Lagos on December 19, 2024.

The Experience Lagos 2024

It has been confirmed that arguably one of the biggest gospel end of teh year concert, The Experience will be held at the Tafawa Balewa Square, Lagos, on December 6, 2024.

NasBoi Live in Concert 2024

It has also been cofnirmed that NasBoi will be headlining aconcert on December 14, 2024, at Wave beach in Lagos.

Llona's Homeless Live Experience 2024

Popular Nigerian singer Llona will be holding a concert at Terra Kulture on December 12, 2024, themed the Homeless Live Experience.

Afrovibes Festival 2024

Afrovibes Festival, which would see both Chike and Mannywells headline on the day will be held on December 15, 2024, at the Ecobank Pan-African Center Victoria Island, Lagos.

Fuji Vibrations 2024

On December 5, 2024, FUJI Vibrations returns to Muri Okunola Park, this year’s theme, "Five Decades of Fuji: Honouring the Past, Inspiring the Future," marks a tribute to 50 years of Fuji’s transformative impact on music and cultural heritage.

Upcoming December 2024 Concerts in Abuja

Johnny Drille Live in Concert

Following the success of the Lagos edition, Johnny Drille would be taking his live concert to Abuja on December 8, 2024, at Harrow Park.

Rema live in concert

Rema would be making an appearance in a live concert session at Eagle Square, Abuja, on December 15, 2024.

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The post List of Detty December concerts and festivals in 2024 appeared first on NotjustOk.

If you’re looking for the ultimate holiday vibe, look no further than Detty December in Lagos. Look, this isn’t just any month; it’s a full-on celebration packed with concerts, parties, and all the good vibes. Whether you’re a local or just visiting (shoutout to the IJGBs - "I Just Got Back" crew), this is the time to get your groove on!. You can check this === 2024 Detty December Concerts dates and venue

What’s the deal with detty December?

Detty December is basically a month-long festival where Lagos turns up like never before. Think of it as the city’s biggest party where everyone—locals and visitors alike—comes together to enjoy live music, dance, and have a blast. From epic concerts featuring top artists to chill hangouts with friends, you won’t want to miss out on any of it!

Why you should hit up Lagos this December

If you’re thinking about making your way to Lagos this month, you’re making a smart move. Not only is the weather super nice (goodbye heat, hello cool breezes!), but the city is buzzing with events that’ll keep your social calendar packed.

Must-attend events

Here’s your cheat sheet for some of the hottest events happening this Detty December:

• Concerts: Get ready to vibe with live performances from both local legends and international stars. Keep an eye out for major concerts that’ll have you dancing all night long!
• Festive Markets: Check out local crafts, delicious street food, and unique gifts at holiday markets popping up all over town.
• New Year’s Eve Parties: End the year on a high note with epic countdown parties and fireworks that’ll light up the Lagos skyline!

See all 2024 Detty December Concerts dates and venue

Beyond the Beats: Other Cool Stuff to Do

While concerts are where it’s at, Lagos has so much more in store for you:

• Foodie Adventures: Treat your taste buds to some local eats! From jollof rice that’ll make you swoon to spicy suya from street vendors, your stomach will thank you.
• Cultural Hotspots: Dive into the local scene by visiting art galleries or checking out traditional festivities that showcase Nigeria’s rich culture.
• Sightseeing: Snap some pics at iconic spots like Lekki Conservation Centre or Nike Art Gallery—perfect for your Insta feed!

Tips for Surviving Detty December

1. Plan Your Vibe: With so much going on, map out your must-attend events ahead of time so you don’t miss out.
2. Get Around Like a Pro: Use ride-sharing apps or local taxis to navigate the city. Just be ready for some traffic during peak times!
3. Stay Smart: Keep your belongings close and be aware of your surroundings while soaking up all the fun.

Wrap-Up

Detty December in Lagos is an epic adventure waiting for you! Whether you're dancing at concerts or chilling with friends over delicious food, this month is all about celebrating life and making memories. So get ready to turn up and enjoy every moment of this holiday season!

Check latest News Article here and Get Fresh updates as they drop via X and Facebook

The post The ultimate guide to Detty December in Lagos  appeared first on NotjustOk.

Following official confirmation of a second lawsuit filed by Drake against his label, Universal Music Group (UMG) about the release of Kendrick Lamar’s viral rap song, ‘Not Like Us’ we have analysed why the Canadian rapper is likely to lose both cases (against UMG and also Spotify) if they go to trial.

Kendrick Lamar Beef: Drake vs. UMG and Spotify

On November 25, 2024, it was revealed that Drake had filed the first legal dispute against his label, Universal Music Group (UMG), and the digital music platform, Spotify.

Location: New York

• Allegations: In the legal dispute filed by Drake’s lawyers, UMG was accused of manipulating streams for the track "Not Like Us" on platforms like Spotify and through radio promotions. In his submission, Drake claimed this was done to artificially boost the song's popularity and profits.
• Details: The lawsuit alleges that UMG engaged in unethical practices, including bribery and misleading advertising, to ensure the song's commercial success. In the document shared, Drake’s team stated, “On information and belief, UMG charged Spotify licensing rates 30 percent lower than its usual licensing rates for ‘Not Like Us’ in exchange for Spotify affirmatively recommending the song to users who were searching for other unrelated songs and artists.”

Why Would Drake Lose the Lawsuit Against UMG and Spotify?

Part of the evidence submitted in Drake’s legal dispute against Spotify and UMG referenced a video shared by a TikTok user. The video demonstrated how asking Apple’s Siri for the specific lyrics “certified lover boy” automatically directed it to Not Like Us by Kendrick Lamar. However, the user later clarified in a follow-up video that Apple’s assistant was searching based on lyrics, not the song’s title. This nullifies the argument that users searching for Drake’s song were intentionally redirected to Kendrick’s.

Additionally, contrary to claims that Not Like Us was heavily marketed by UMG and Spotify, there is substantial evidence suggesting otherwise. This includes an apology and acknowledgement from Spotify about the aggressive promotion of Drake’s Scorpion album, which caused widespread user frustration. According to Billboard:

“The campaign was intended to be a quirky celebration of Spotify’s top streaming artist, helping him to break the one-week U.S. streaming record in only three days and putting him on pace to debut at No. 1 on the Billboard 200 albums chart. But some subscribers online have been decrying the decision as an imposition of advertisements on what are supposed to be ad-free accounts, with a select number taking their complaints directly to the company with requests for refunds.”

Drake vs. UMG on Kendrick Lamar’s Not Like Us Lyrics

Location: Texas

• Allegations: Drake’s second lawsuit, filed on November 26, 2024, centers on defamation, with Drake alleging that the lyrics of "Not Like Us" falsely portray him as a sex offender and accuse him of other criminal activities.
• Details: The lawsuit claims that UMG could have prevented the release or required edits to remove defamatory content but failed to act.

Why Would Drake Lose His Second Lawsuit Against UMG?

This lawsuit is widely regarded as weak from the outset. Drake himself has made unverified allegations against Kendrick Lamar, including claims about Kendrick’s relationship with his wife and the paternity of one of his children. In Drake's diss track "Family Matters," he rapped:

“Your baby mama captions always screamin', 'Save me,' You did her dirty all your life, you tryna make peace, I heard that one of 'em little kids might be Dave Free, Don’t make it Dave Free’s, 'Cause if your GM is your BM secret BD.”

It remains to be seen how far these cases would go or if Drake would get in the booth like many rap fans have advised and issue a reply to arguably what has been categorised as the dopest diss tracks of the decade. Kendrick Lamar is still dominating the music space with the surprise release of his album GNX, as it gave us the Compton rapper unfiltered.

From him taking shots at those he viewed as backstabbers to sampling the Tupac legendary “Made Niggaz,” and also speaking about the Super Bowl controversy, GNX is definitely a body of work rap in the 2020s deserved as a form of reset and rekindling a genre many feel was dwindling.

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The post Kendrick Lamar: Why Drake could lose lawsuits against Spotify and UMG appeared first on NotjustOk.

Since 2020, the "Afrobeats to the World" movement has gained tremendous momentum, producing numerous global hits and captivating audiences worldwide. Sold-out arenas and the rise of new stars have become commonplace.

Typically, artistes build their catalogues from the beginning of the year (at most second quarter), aiming to accumulate enough "hits" or at least familiar tracks to secure bookings for the "ember" months. By the third quarter, the distinct breakout stars of Afrobeats are usually recognised and cemented. Promoters often clamour for these fresh faces, eager to book them as their novelty usually excites concertgoers. Beyond being promoters' favourites, some artistes even manage to headline their own shows by year-end, provided they’ve built momentum early on and have a strong enough catalogue to support a headline event.

Looking back over the past decade, Afrobeats has consistently introduced new faces who has either remained relevant till now or shone for a few years or less before stepping aside. In 2019, soul-stirring songstress Tems emerged as one of the most exciting new acts, with breakout hits like 'Looku Looku' and 'Mr. Rebel.' She would go on to have and be part of global anthems like 'Essence,' 'Free Mind,' and 'Wait for U,' even earning a Grammy. Also, controversial street-hop singer Naira Marley had one of the most impressive streaks in modern Afrobeats, with back-to-back hits like 'Pxta,' 'Tingasa,' 'Tesumole,' 'Mafo,' 'Am I A Yahoo Boy,' 'Opotoyi,' 'Soapy,' 'Gobe,' and others.

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In 2020, despite the lockdown, stars like Omah Lay rose to prominence with his 'Get Layd' EP, featuring tracks like 'Bad Influence' and 'Damn.' BNXN (formerly Buju), who had already made waves the previous year with 'Spiritual,' was propelled further with the 2020 remix of 'L'enu' featuring Burna Boy. Blaqbonez also had a strong year with hits like 'Shut Up,' 'Haba,' and 'BBC.' Ajebo Hustlers made their mark with the End-SARS charting protest anthem 'Barawo,' followed by a remix featuring Davido. Bella Shmurda solidified his position with 'Vision 2020' featuring Olamide and monster hit 'Cash App,' along with notable guest appearances on albums by Davido, Olamide, and Wizkid.

2021 introduced Afro-pop sensation Lojay, whose joint project with ace producer Sarz, 'LV N ATTN', featured Wizkid and included major hits like 'Tonongo' and 'Monalisa.' Lojay also shone on DJ Neptune’s 'Only Fan' alongside Zlatan. Ayra Starr captivated audiences with 'Away,' 'Fashion Killer,' and 'Bloody Samaritan,' while Fave charmed with 'Beautifully' and 'Baby Riddim,' and featured on Olamide's tenth studio album 'UY Scuti.'

In 2022, we witnessed one of the most impactful breakouts in Afrobeats history: Asake. In a single year, he released both an EP and an album, delivering smash hits like 'Sungba,' 'Omo Ope,' 'Terminator,' 'Palazzo,' 'PBUY' and a slew of others. Despite Asake’s overwhelming presence, the year still allowed other artists like Victony, Pheelz, Young Jonn, and Seyi Vibez to gain their own well-deserved recognition.

2023 saw fewer breakout acts, but those who did emerge made a significant impact. NATIVE records rapper Odumodublvck had a stellar year, with his track 'Declan Rice' even being used by a 138-year-old English football club, Arsenal, to announce their new player, Declan Rice. Shallipopi also had an outstanding year, with hits like 'Elon Musk,' 'Oscroh,' and 'Cast,' earning enough buzz to launch his own record label.

However, in 2024, the pace has noticeably slowed. Although new faces have appeared, they have yet to leave the same mark as their predecessors. There are no major hits or influential tracks that would position them as headliners or even key acts on festival lineups. Some might attribute this slowdown to the overwhelming volume of music being released, making it difficult for listeners to keep up. Also, the music scene’s growing competitiveness, coupled with the influx of money, has arguably made it more cutthroat, with talented artistes without sponsorship being overlooked or unable to achieve greater milestones as opposed to those with bigger marketing budgets. Nevertheless, new talents will continue to emerge. Against this backdrop, below are some of the notable acts that have made significant strides in breaking through in 2024, in no particular order:

1. TML VIBEZ

The Seyi Vibez signee is currently one of the most exciting street-hop artistes in the scene. Also in the "Afro-Adura" gang, a genre which revolves around themes of optimism, grass-to-grace stories, the importance of faith in God, and documenting the harsh realities of the lower class—including poverty, fraud, drugs, and more—he's made a strong impact since his signing in 2023.

The 24-year-old tireless singer has released three EPs and one joint EP, delivering top-charting tracks like 'Where i’m From,' 'Maria,' 'My Padi,' 'Alhamdulillah,' 'Wells Fargo,' and many others. While TML Vibez boasts an impressive catalogue with notable streaming numbers that cater to his niche audience of street-hop lovers, this hasn't fully translated into mainstream success. He's yet to deliver a smash hit that breaks through to the wider Afrobeats market, limiting his influence in the broader scene. Nevertheless, the hard work and immense talent TML Vibez has shown this year have rightfully earned him a place in the conversation

2. AYO MAFF

Although initially introduced as a street-hop act with his introspective debut, '7 Days,' the 18-year-old artist has since expanded his style to incorporate elements of street-hop, pop, and Afro-fusion, all contributing to his unique take on Afrobeats. His tracks often feature catchy melodies, smooth vocals, and rhythmic beats, and lyrically, he draws from familiar 'Afro-Adura' themes, focussing on faith and resilience while also exploring broader topics like love, daily life, and drugs.

Beyond '7 Days,' the singer has had a solid run in 2024, notably with 'Dealer,' which features YBNL heavyweight Fireboy DML. However, his follow-up track, 'Last Week,' hasn’t quite matched the success of his previous drop. Although his recently-released EP 'Maffian' is yet to gain the traction needed to propel his career to the next level, a recent co-sign from Afrobeats superstar Asake, including a performance at the iconic 20,000-capacity O2 Arena in London, puts him in a promising position as we approach the final three months of 2024.

3. LLONA

Another independent artist on the list, the singer’s 2023 release, HBP Remix, featuring street-hop star Bella Shmurda, gained significant momentum. Interestingly, the 27-year-old followed up with a debut project and album, 'Homeless,' which should definitely be considered in the 'Album of the Year' conversation. Llona, an Afro-fusion artiste, wears his persona so firmly that it reflects in his craft—he's authentic, vulnerable, and fierce in telling his story, which resonates with the life chronicles of many modern-day youths. He speaks openly about his mistakes, failures, and struggles.

Although somewhat niche, Llona has been able to gradually penetrate a wider audience that relates to his story, particularly lost youths trying to find their place in the world. His debut album has garnered over 10 million streams on Spotify alone, featuring gems like 'Still Scared,' 'Another Day,' 'Forgive Me,' and 'Cold War,' the latter featuring songstress Fave. With the way Llona has effectively utilised community as a tool to spread his music, combined with the quality of his catalogue, he is on track to potentially headline his own show by the end of 2024 or early 2025, if done strategically.

4. ANENDLESSOCEAN

Often mistaken for a gospel artiste, the singer has consistently stated that he refuses to be boxed in. According to him, he’s a Christian who makes music, and that could cover any topic—whether it's about God, love, or socio-economic issues. His musical style floats around traditional African sounds, Afro-fusion, pop, and R&B, all of which enhance his calm and peaceful persona. Lyrically, he delves into themes of spirituality, introspection, nature, and emotional depth, inviting listeners to reflect and connect on a personal level.

Though the singer began actively gathering his followers in 2022, his 2023 single 'Gratitude' was pivotal in shaping his career. In 2024, he’s made even more of an impact with singles like 'LMLY,' 'Love Practitioner,' and 'Be.' While his music is not yet mainstream, AEO has strategically leveraged his loyal niche fanbase. He headlined a concert in Lagos in December 2023, followed by another headline show in Ibadan in 2024. He is currently on tour in the United Kingdom, expanding his reach even further.

5. NASBOI

Although initially not taken seriously due to his comedic persona as a popular social media skitmaker, Nasboi has proven himself to be a talented and strategic artist. In terms of identity, the Afro-fusion act possesses a vocal delivery that seamlessly blends the soulful essence of 2Baba with the vibrant energy of Davido.

Nasboi made his musical debut in 2023 with Lover Boy and followed it up with Umbrella, his biggest record to date, featuring the legendary Nigerian Afropop star Wande Coal. He has since released impressive follow-ups like Small Money, Short Skirt, and Could This Be Love, showcasing his versatility and growth. To cap off an outstanding 2024, the singer released his debut album In Nasboi I Trust and its deluxe edition, which includes the social media-viral hit Hunger Games. The project underscores Nasboi’s evolution from a comedic entertainer to a formidable force in the Afro-fusion music scene.

Notable mentions include Kold AF, Muyeez, BhadBoi OML, Zhus Jdo, Taves, Bahd Man Niko, Balloranking, Rybenna, Tiphe, Kaestyle and a slew of others.

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The post Here are the Afrobeats Breakout Artistes of 2024? appeared first on NotjustOk.

It’s been over a decade since Wizkid’s debut album, Superstar, launched him into stardom, solidifying his place as one of his generation’s most promising stars. Since then, he has delivered standout projects such as Ayo, Sounds From the Other Side, and most notably, Made in Lagos, arguably his finest and most successful album to date.

Wizkid has continuously evolved, redefining his sound since Sounds From the Other Side, a shift that culminated in the globally acclaimed Made in Lagos. This transformation, likely influenced by his exposure to diverse musical landscapes, moved him away from the high-energy "kpalongo" sound that once dominated his catalogue and the industry at large. Instead, his recent work leans towards a more relaxed, soulful style, enriched with lush instrumentation. However, his last two projects—More Love, Less Ego (2022) and S2 (2023)—while maintaining his refined direction didn’t resonate as expected, leaving him in search of a project that could rival or surpass the success of Made in Lagos.

Titled Morayo after his late mother, whom he lost in 2023, fans anticipated Wizkid’s most introspective and heartfelt project to date. However, rather than centering solely on introspection, the singer chose to highlight the various personas of his artistry since his debut—infused with romance and a touch of playful sensuality that remains a core ingredient of his music.

The album begins on a reflective note, sampling Fuji legend Kwam 1 De Ultimate’s performance at Wizkid’s mother’s funeral. With rich instrumentation—primarily gangan drums and saxophone—that permeates the album, the opening track, Troubled Mind, sets the tone. As the title suggests, Wizkid reveals his vulnerabilities on this mid-tempo P2J-co-produced record, making it an apt introduction to the project.

While Troubled Mind lays a soulful foundation, the energy shifts instantly with the second track, Karamo. It’s a lively, groove-packed party starter that rekindles the high-energy "Lamba Wiz" fans have longed for. The tempo builds further with Kese, a lead single that amassed a record-breaking 1.57 million streams on Spotify within 24 hours of release. With its irresistible Afrobeats rhythm and dance-floor appeal, Kese is undeniably a standout on the album, crafted to ignite clubs and playlists alike.

The project’s first feature comes from Asake, whose appearance on the album was a pleasant surprise, especially considering their recent collaboration on the Grammy-nominated song MMS, which was highly praised by music lovers. Unlike the solemn and reflective tone of MMS, their new track Bad Girl takes a more uptempo approach, celebrating a lady with playful admiration. While it’s a decent record, it falls short of being exceptional. Given the massive success of MMS, Bad Girl might struggle to maintain momentum and could fade quickly, unable to compete with the impact of their initial collaboration both sonically and in terms of potential.

Wizkid’s transition since Sounds From the Other Side, which positioned him as a soft-spoken, soul-stirring R&B artist, continues to evolve impressively, often yielding stellar results within this spectrum. Time is one of the laid-back tracks on the project, delivering a well-deserved dose of lush melodies. The tempo seamlessly carries into Piece of My Heart, a silky R&B duet featuring American singer Brent Faiyaz. The track is particularly noteworthy for its structure as a two-in-one record, shifting sounds within the same song. Its exceptional delivery and unique arrangement make it another standout on the album, solidifying its place as one of the lead singles preceding the project’s release.

Known for infusing Caribbean influences into his music through tracks like Joro, Mamacita, and others, Wizkid explores similar themes with Break Me Down. This track blends sensuality with an upbeat tempo, merging Afro-Caribbean vibes with an R&B flair. Its groove is enhanced by a stellar yet understated performance from an unknown songstress. The tempo resets to a party-starters template with Bend, a proper Afrobeats banger that many anticipated. Slightly heavier than Kese, it has all the makings of a club anthem and could easily become a standout track from the project. In contrast, A Million Blessings feels underwhelming and skippable. Despite the orchestra-inspired production laced with Afrobeats elements that attempt to elevate it, the track lacks the energy and flair to leave a lasting impression, coming across as an album filler.

Wizkid’s signature soulful, feel-good sound makes a strong return on Après Minuit and Bad For You, featuring French rapper Tiakola and American singer Jazmine Sullivan, respectively. These tracks showcase his ability to carefully select collaborators who seamlessly complement his artistry. This approach has paid off in the past with tracks like True Love featuring Tay Iwar and Projexx from Made in Lagos, and the pattern continues to shine here.

While Soji leans on its Afrobeats roots, it doesn’t rise above being another filler. On the other hand, Don’t Care delves deeper into indigenous Afrobeat vibes, offering a more grounded and authentic Wiz. Meanwhile, Slow and Lose are beautifully delivered soft-tempo tracks that resonate with Wizkid’s introspective side, adding a refreshing calm to the album’s flow. The project ends on a high note with Pray, a track that ties together the album’s reflective and celebratory themes.

With P2J producing fourteen tracks and P.Priime and DAMEDAME handling the remaining two, the album boasts a rich and robust soundscape, instrumentation, and production. However, the production could have benefitted from more diverse input to balance out the P2J-heavy contributions.

While Morayo strays beyond the female-centric, romantic, and sensual themes that often characterise Wizkid’s music, it falls short of presenting a cohesive core theme. Whether tied to the significance of its title or simply as a standalone project, the album lacks a unifying thematic structure, leaving it feeling somewhat disjointed. It doesn’t deliver the kind of immersive experience that channels the listener’s thoughts in a specific direction—perhaps towards romance, as has been the hallmark of some of Wizkid’s most memorable works.

Nonetheless, the project is more inclusive, showcasing nearly every artistic phase of Wizkid’s career. It marks an intentional return to crafting proper Afrobeats bangers, a dimension of his brand that has been notably missing in recent years. Morayo is a blend of Wizkid’s signature styles, presented on a more mature and well-rounded level, making it accessible to fans across different stages of life. Despite these highlights, Morayo as a whole feels decent but doesn’t quite possess the standout quality needed to compete with several other Nigerian albums released in 2024. It’s a solid addition to Wizkid’s catalogue but lacks the groundbreaking appeal that defines his most celebrated work.

Overall Rating: 7.0

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The post ‘Morayo’: A reflection of every phase of Wizkid's artistry appeared first on NotjustOk.

Street-hop, also known by the lingo “Afro Adura,” stands as one of Nigeria’s most significant genres. Deeply rooted in ancestral sounds like Fuji & Apala, it also draws inspiration from the church (particularly the white garment tradition) while blending in contemporary elements like Pop, Afropop, Afro-fusion, & Amapiano to stay in tune with modern trends.

In April 2024, Seyi Vibez officially launched his self-owned label, Vibez Inc, introducing a roster that includes familiar face TML Vibez alongside Muyeez, Billion Solar, and Nerryckole.

Since its inception, Seyi Vibez’s Vibez Inc has proven to be a powerhouse of creativity and consistency. According to data, major releases from Seyi Vibez and his Vibez Inc signees have significantly boosted Virgin Music and Dapper Music's market share, surpassing an impressive one billion on-demand streams across five major platforms by the third quarter of 2024.

In less than two months, the collective released 10 tracks, and within just six months, they’ve dropped an astounding 13 projects, solidifying their reputation for maintaining an exceptional work rate. Against this backdrop, we spotlight Vibez Inc's incredible run, delivering some of the most exciting Street-hop tunes 2024 has seen.

Muyeez & Seyi Vibez - 'Instagram'

Tml Vibez - Wells Fargo

Tml Vibez - Alhamdulillah

READ ALSO - Wizkid unveils official 'Morayo' tracklist featuring Asake, Anaïs & more

Doha - Seyi Vibez

Seyi Vibez, Tml Vibez, Muyeez, Nerryckole & Billion Solar - '247'

Seyi Vibez ft. Tion Wayne - 'Ogo'

Vibez Inc x Billion Solar x Tml Vibez x Balloranking - Alubarika

Tml Vibez - Goated ft. Seyi Vibez

Tml Vibez - Goated ft. Seyi Vibez

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The post Exploring the relentless work-rate of Seyi Vibez's 'Vibez Inc.' in 2024 appeared first on NotjustOk.

Her recent Grammy nomination for Best African Music Performance is proof of her hard work and dedication to promoting African music globally. From her breakout hit Johnny to her critically acclaimed album Empress, Yemi Alade's discography is filled with hits that have cemented her status as a music legend.

Here are 10 iconic Yemi Alade songs that have shaped her music career.

1. Johnny (2013)

Firstly, no conversation about Yemi Alade’s success can begin without mentioning Johnny. Released as part of her debut album, King of Queens (2014), this smash hit amongst her other songs was a game-changer as it brought Yemi Alade to the forefront of Afro-pop. The song’s storyline about a philandering lover resonated deeply with audiences, while its humorous lyrics and captivating rhythm made it a cultural phenomenon. The colorful music video amassed millions of views, becoming one of the most-watched African music videos on YouTube and cementing Yemi’s position as a leading artist in the industry.

2. Tangerine (2014)

Secondly, from the same album as Johnny, Tangerine was a collaboration with Nigerian producer and artist Selebobo. This track highlighted Yemi’s playful side with its flirtatious lyrics and vibrant beats. It showed her ability to balance powerful storytelling with infectious dance rhythms, expanding her fan base across Africa and beyond.

3. Africa (2016)

Thirdly, this track, featuring Kenyan superstars Sauti Sol, was a love letter to the continent. Featured on her sophomore album, Mama Africa, Africa celebrated unity, diversity, and the beauty of the African spirit. The collaboration between Yemi and Sauti Sol amplified the song’s reach, earning acclaim for its message of Pan-African pride and connection. It was a key moment in Yemi’s career, as she positioned herself not just as a Nigerian artist but as a voice for Africa.

4. Ferrari (2016)

Additionally, Ferrari, another standout from the Mama Africa album, showcased Yemi’s knack for combining relatable themes with compelling melodies. The song playfully explored the expectations of love, where material desires meet emotional connection. Its glamorous visuals, featuring vibrant African prints and a showcase of opulence, resonated with fans and added to her growing reputation as a visually creative artist.

5. Bum Bum (2018)

Meanwhile, by the time Bum Bum was released on her Black Magic album, Yemi Alade had established herself as a hitmaker. This dance-heavy track, filled with pulsating beats and high-energy choreography, was a nod to her fun, carefree side. The song became a club favorite and a regular feature at parties and events, cementing her ability to create anthems for every occasion.

6. Oh My Gosh (2018)

Furthermore, Oh My Gosh stood out as a love ballad that balanced simplicity with sophistication. The song’s success inspired a remix featuring American rapper Rick Ross, marking Yemi’s growing global appeal. The collaboration bridged the gap between Afrobeat and Western music, exposing her to a broader audience and showing her versatility in blending different styles.

7. Knack Am (2017)

Consequently, featured on her Woman of Steel album, Knack Am is a quintessential Afrobeat anthem with irresistible energy. The track’s rhythmic beats and clever wordplay made it a staple in her live performances, capturing the essence of her vibrant persona.

8. Shekere (2020)

Also, Shekere, a collaboration with Grammy-winning icon Angelique Kidjo, is a celebration of African heritage. The song, rich in traditional African instruments and rhythms, became a cultural masterpiece. Both artists brought their unique styles to the track, creating a timeless piece that celebrates African identity. This collaboration was a milestone for Yemi, as it paired her with one of her biggest musical influences.

9. True Love (2020)

A standout track from her Empress album, True Love is a vibrant, feel-good anthem that celebrates happiness and positivity. With its high-energy beats and colorful visuals, the song provided a ray of hope during the uncertainties of 2020, earning praise for its uplifting message and strong connection to African sounds.

10. Tomorrow (2024)

Lastly, Tomorrow, the song that earned Yemi Alade her first Grammy nomination, is an inspiring track from her album Rebel Queen. The song’s poignant lyrics and powerful delivery tell a story of hope and resilience, themes that resonate universally. Tomorrow exemplifies Yemi’s growth as an artist and her dedication to using music as a platform for storytelling. Its Grammy nomination reflects her achievements and symbolizes the increasing global recognition of African music.

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These are transactions underscore his cross over appeal and cultural impact. Nigerian music sensation, Burna Boy whose real name is Damini Ebunoluwa Ogiulu is very popular with people all over the world due to his musical prowess and high energy performances which makes him a good option for brand endorsement.

Below is a list of all the endorsement deals associated with Burna Boy:

1. Star Lager Beer: Embracing local heritage (2019)

In 2019, Burna Boy joined forces with Star Lager Beer, a Nigerian beer brand under Nigerian Breweries, to become one of its brand ambassadors. This partnership connected him with fans on a local level and positioned him as a symbol of Nigerian pride. Star Lager has historically collaborated with top Nigerian artists, celebrating Nigeria’s love for music, culture, and local brands. This deal allowed Burna Boy to remain relatable to his Nigerian roots, even as he gained international fame.

2. Pepsi: A global stage

Say hello to your new Pepsi ambassador pic.twitter.com/ypnPz9iWFB

— Burna Boy (@burnaboy) June 30, 2019

Pepsi, known for aligning with global music icons, brought Burna Boy on board as an ambassador in 2019. This endorsement not only expanded his brand presence in Nigeria but also globally, as Pepsi has a strong international footprint. Burna Boy joined the ranks of prominent Nigerian artists such as Tiwa Savage and Wizkid, who had previously represented the brand. Pepsi’s endorsement aligned Burna Boy with a youth-focused audience, reinforcing his energetic and vibrant persona.

3. GLO (Globacom): Connecting with Nigeria’s leading Telecom giant

Meanwhile, one of Burna Boy’s significant endorsements is with GLO (Globacom), one of Nigeria’s top telecommunications companies. Signed for an estimated $200,000, this partnership positioned Burna Boy as a key face for the brand, strengthening his connection to the Nigerian market. GLO’s endorsement highlights Burna Boy’s status as a cultural icon within Nigeria and supports his image as a leading figure in African music. Through this deal, he joins a roster of prominent Nigerian celebrities who represent the brand and contribute to its visibility across the continent.

4. Chipper Cash: Financial inclusion and youth empowerment

Burna X @chippercashapp UNDEFEATED
pic.twitter.com/4748ENljB0

— Burna Boy (@burnaboy) November 6, 2022

Burna Boy joined forces with Chipper Cash, a financial services app operating across Africa and other parts of the world, in 2021. This collaboration was significant, as Chipper Cash is known for promoting financial inclusion in Africa. Burna Boy’s influence among African youths positioned him as a powerful advocate for financial empowerment and cross-border transactions within the continent. His partnership with Chipper Cash also included co-sponsorships for events and tours, merging music with financial access for African communities.

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5. Oraimo: Championing smart accessories in Africa

Additionally, in 2022, Burna Boy secured an ambassadorial deal with Oraimo, a leading smart accessory brand in Nigeria known for high-quality products like earphones, chargers, and smartwatches. This collaboration highlighted Burna Boy’s influence in the tech accessory market and resonated with his younger fanbase, who values stylish, functional devices. As an ambassador for Oraimo, Burna Boy has contributed to the brand’s image as a modern, vibrant company that aligns with Africa’s fast-growing tech-savvy audience.

6. Martell Cognac: Representing a global spirits brand

In 2016, Burna Boy became the brand ambassador for Martell Cognac, a globally renowned spirits brand. This partnership underscored his association with luxury and sophistication, aligning him with Martell’s image as a premium cognac brand. This deal showcased Burna Boy’s versatility and appeal to an upscale market, adding to his status as a multi-faceted artist who resonates across different demographics. Representing Martell allowed Burna Boy to engage with an international audience while embodying the brand’s values of elegance and authenticity.

Conclusion

Burna Boy’s endorsement deals have established him as a powerful voice not only in music but also in African and global culture. His partnerships, ranging from beverage brands to financial services, reflect his commitment to African pride, youth empowerment, and cultural authenticity. As his career progresses, it is likely he will continue to attract brands that align with his values and resonate with his diverse audience worldwide.

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During his formative years, he moved to London to further his education but continued to nurture his passion for music by forming a band and performing at local events. His experiences as a DJ and MC laid the foundation for the career that would eventually lead him to international stardom.

Here are some interesting facts about him that you may not know:

1. He started music early

Burna Boy began his musical career at the age of 10, using a music production software called Fruity Loops or FL Studio to create his songs before he moved to London for school. He also formed a band during his school years and performed at local events as a DJ and MC.

2. He wasn't always called Burna Boy

His initial musical moniker was Shotgun, which he later abandoned in favour of Burna Boy. During an interview with Jimmy Fallon on The Tonight Show, the singer disclosed, “When I was a kid, I used to draw comic books, I know I don’t look like it but I copied different superheroes like Spiderman, Superman and others. At a point I just wanted my own character, I wanted to be my own superhero where I could draw me as a superhero with the cape. I was trying to come up with a name and all I could think of was Burna Boy.”

3. He was heavily influenced by Fela Kuti

His grandfather, Benson Idah, was a notable figure in the music industry, having managed the legendary Fela Kuti. This family connection deeply influenced Burna Boy's musical style and aspirations. 

4. Burna Boy came from a well-off background

Contrary to his lyrics of overcoming hardship, Burna Boy was born into a wealthy family. His father owned a welding company, and his mother was successful in business and education. He attended private schools in Nigeria and studied media technology at the University of Sussex and media communications at Oxford Brookes University.

5. He is a Grammy Winner

Burna Boy won his first Grammy Award in 2021 for Best Global Music Album for Twice as Tall and has received multiple nominations since then.

6. He was the first Nigerian to headline Madison Square Garden

He made history as the first Nigerian artist to headline Madison Square Garden in April 2022 and has performed at major venues like Coachella and the Hollywood Bowl.

7. Space Puffs Cereals

In October 2018, Burna Boy released a limited edition of cereals called Space Puffs cereals. The cereals were sold during a pop-up event in London.

8. His mother is his manager

It is a well known fact that Burna Boy’s mother, Bose Ogulu, manages him and has been instrumental in shaping his career. She is also an accomplished businesswoman with a background in education.

9. Burna Boy's Music Company

Burna Boy and his mom, Bose Ogulu, started a music company called Spaceship Collective. Burna Boy's sister, Nissi, is also part of the company, and their mom is the boss. Other people who work there include Ronami Ogulu, who helps with creative ideas and branding, and the music producers LeriQ and Telz.

10. Burna Boy is a strong voice for change in Nigeria

For a fact, Burna Boy's music sometimes speaks out against political issues like bad government and police brutality. Songs like Another Story and Monsters You Made have helped spark important conversations about the government. He also released 20.10.10, which spoke about the END SARS massacre of 2020.

11. Burna Boy has a day in Boston

Lastly, and more recently, Burna Boy has a day dedicated to him in Boston on March 2.

Key Links

• All Burna Boy's Album and Ranking
• Burna Boy Day in Boston city
• Who is Burna boy's Mother and Manager?
• Top Burna boy Songs
• Burna Boy's Net Worth

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Why was Burna Boy chosen?

The official document from the Boston City Council, signed by Councillor Ruthzee Louijeune, highlights several reasons for this designation:

1. Burna Boy has consistently drawn large audiences to his sold-out shows in Boston since gaining international prominence in 2018.
2. Through his performances and advocacy work, Burna Boy amplifies the voices of marginalised communities and advocates for their recognition and rights.
3. Burna Boy's legacy serves as a reminder of possibility, reminding us to continue amplifying voices that have long been silenced or overlooked.
4. Nigeria is the largest source of African immigration in the United States, and Massachusetts is one of the top 10 states with the highest Nigerian-born population.

Burna Boy's achievements

Burna Boy, real name Damini Ogulu, is a Nigerian singer and songwriter who has achieved significant international success with his unique blend of Afrobeat, dancehall, reggae, and pop music. Some of his notable achievements include:

1. He rose to prominence in 2012 with his hit single Like to Party and has since released several critically acclaimed albums.
2. In 2021, Burna Boy set a record in Nigeria after his fifth album, Twice As Tall, won the Best World Music Album category at the Grammy Awards.
3. In 2022, he was awarded the Member of the Order of the Federal Republic (MON) for his achievements in music.
4. In 2023, Rolling Stone ranked him number 197 on its list of the 200 greatest singers of all time.

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Celebrating diversity and culture

Boston's designation of March 2nd as Burna Boy Day is a testament to the city's commitment to recognising and celebrating culture and diversity. They announced that Burna Boy's recognition should serve as a reminder of the importance of amplifying voices that have long been silenced or overlooked. The first celebration of Burna Boy Day will take place on Sunday, March 2, 2025.

Key links

• All Burna Boy's Album and Ranking
• Who is Burna boy's Mother and Manager?
• Top Burna boy Songs
• Interesting Burna boy Facts
• Burna Boy's Net Worth

The post Burna Boy day in Boston city - What do you know about it? appeared first on NotjustOk.

Over the years, artists have often drawn inspiration from other musicians' works—whether old or new—to create fresh tracks, and Afrobeats as a genre wholeheartedly embraces this culture.

Interestingly, musical inspiration can come from a range of sources beyond just other songs. Movie scenes, motivational quotes, and even snippets of conversation can all spark new musical ideas, and vice-versa. Sampling has become the most popular term associated with this practice, though it’s often mistaken for interpolation due to their similarities.

To clarify: a sample involves directly using a snippet of an original recording in a new track. Meanwhile, an interpolation is a recreation of a song’s melody or composition, played note-for-note, without using the original audio.

For example, if you performed the melody from 2Baba’s “African Queen” in your own song, that would be an interpolation. But if you included an unedited loop from the original recording, that would be a sample.

For context, the Rema song below is a sample, where he brilliantly incorporated the 1985 jazz hit ‘Is It a Crime’ by Nigerian-British soul singer Sade Adu.

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READ ALSO - What should be expected from Wizkid's upcoming album 'Morayo'?

Against this backdrop, here are popular Afrobeats songs you thought were samples but are actually interpolations

• 'Sorrow, Blood & Tears' - Fela Anikulapo Kuti, interpolated by Burna Boy on 'Ye'
• 'Love me Jeje' - Seyi Sodimu, interpolated by Tems on 'Love me Jeje'
• 'Lady' - Fela Anikulapo Kuti, interpolated by Wizkid on 'Jaiye Jaiye'
• 'Kpolongo' - Danfo Drivers, interpolated by Tekno on 'Jogodo'
• 'Sawale' - Cardinal Rex Jim Lawson, interpolated by Flavour on 'Nwa Baby'
• 'Agogo ko ma ro' - K1 De Ultimate, interpolated by Davido on 'Like Dat'
• 'Esubiribiri ebomi' - King Sunny Ade, interpolated by Mohbad on 'Sorry'
• 'Opon Apala ti sun' - Musiliu Haruna Ishola, interpolated by Adekunle Gold on 'Rodo'

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Nigerian superstar Wizkid has officially kicked off the highly anticipated 'Morayo' era after announcing an upcoming single with American soulful singer-songwriter Brent Faiyaz. The feel-good R&B track, titled 'Piece of My Heart,' undoubtedly sets the stage for what’s to come from the Grammy-winning singer's sixth studio album, 'Morayo.'

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It's been over a decade since Wizkid released his debut album, Superstar, and his career has seen both highs and lows. Exceptional projects like Ayo, Sounds from the Other Side, and most notably Made in Lagos stand out in his catalogue. However, things have taken a shaky turn, as the singer has not yet been able to surpass MIL, arguably one of his best and most successful albums. His last two projects—More Love, Less Ego (2022) and S2 (2023)—didn't receive the expected reception, leaving him in search of a project that could surpass his previous success.

Wizkid has been redefining his sound since Sounds from the Other Side, a transformation that was cemented with Made in Lagos. It's clear that his exposure has deeply influenced his music. Instead of the high-energy "kpalongo" sound he's known for and the industry was riddled with, his recent work has been more laid-back, soulful, and rich in instrumentation. Therefore, if Morayo is delivered properly, it has the potential to give the singer the much-needed breakthrough he seeks. Although it's unlikely to surpass the monumental success of Made in Lagos, the album's significance, particularly with its title, suggests it may be more well-rounded than the female-centric projects Wizkid has been putting out recently.

Fans can expect a more introspective Wizkid on Morayo (as seen in Asake's MMS), yet still conscious of his superstar status—reflecting his experiences with wealth, women, and lifestyle. The album’s sound is expected to be rich, with an intentional display of some proper Afrobeats bangers. Overall, Morayo is expected to blend elements of Joro-era Wizkid, Blessed-era Wizkid, and Frames-era Wizkid to present a more mature, well-rounded artist who can resonate with a wider audience, no matter what phase of life they are in.

SEE ALSO - Morayo's Track list by Wizkid

To provide more context and perspective, NotJustOk spoke to some music executives as well as dedicated Wizkid fans to hear their expectations for the upcoming album. Their thoughts are as follows:

Babalola Osogbiye (Uncle Bilo), Head Of Marketing, ONErpm Africa) said:

"For Wizkid's Morayo album, Wizkid is a global superstar and, arguably, one of the most celebrated forerunners of African music. So, I expect nothing less of these to be embedded in the album. Sound-wise, I expect it to be global, with a shade or with all shades of African music elements. Because, I mean, the album title is native, which should tell us everything that we need to know already. I believe the album would have, like, shades of African music elements because we shouldn't alienate ourselves from our roots; it is the foundation of all that it is with our music. But from the business perspective, we should expect sounds that cement Wizkid's global presence in the global music atmosphere, just like he did with Essence."

Moses Kusemi, Operations Manager of Boomplay, opines that, personally, he does not have big expectations for the album as Wizkid's sound has become very predictable. Over the years, it has been the same Wizkid. He goes on to state that the singer hasn't had a wow factor in his recent projects. Even though he is looking forward to Morayo and wants to be surprised by the singer, he doesn’t have any high expectations for the album.

An ardent fan of Wizkid and accorded as many as a frontier of the Wizkid FC Fanbase, Basito says:

"Morayo is coming, and I know for sure Wizkid is going to deliver; he’s never let us down, and he’s definitely not going to start now with Morayo. Quality is never a question when it comes to a Wiz album. The only thing I would say is I hope he does right by the album this time around and pushes it to every corner of the world. The world can do a lot with a Wizkid album right now, and it’s only right if they’re alerted about it through every channel there is."

READ ALSO - List of Afrobeats Artist headlining Afro Nation's 5th anniversary

Another ardent fan and music enthusiast, Lasisi Farouk, says:

"The thing is, you know, Morayo is something special to him, so I know that he's going to do something a bit like Made in Lagos because I think that's Wizkid's new identity and sound, and he has producers that he is used to (around him). So, you know, I think those are the sounds that are pleasing to people's ears; they want to listen to something like Made in Lagos again. And it's going to come from a place of pain and pleasure; it's also going to come from a woman's perspective. That's Wiz for you. I know he's going to come along with his identity: traditional drums, saxophones, pianos, and all those sounds we like. It's going to come out very nice and smooth, and he has anticipated it well. Wizzy is a perfectionist; he wants his stuff to sound exactly the way he envisions. I'm expecting something new too. I'd like to see him do something he hasn't done before. Something nice."

Another fan, Theophilus, is highly optimistic about the project and can’t wait to have it. He says:

"Honestly, I'm expecting nothing short of greatness; beautiful and relatable songs. We all know how meticulous Wiz is when making his songs. I believe all tracks will reflect this. I'm just patiently awaiting this album, as I need some fresh and soulful music."

Adetomi says: "I'm expecting a lot of emotions from it, especially since he recently lost his mum, and we all know Wizkid loves his mum. So yeah, that, and also his usual serenade on love and hustle."

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The post What should be expected from Wizkid's upcoming album 'Morayo'? appeared first on NotjustOk.

With a reputed net worth surpassing $26 million, the Grammy winner exemplifies how African acts can resonate worldwide. Let us explore some of the endorsement deals that amplified his brand and bank balance.

From luxury brands to telecom giants, Wizkid leveraged his cross-genre appeal to ink lucrative sponsorship agreements. Whether promoting Ciroc or broadcasting Pepsi slogans, the dynamic artist monetized his global influence to amass substantial wealth. Concurrently, such affiliations with esteemed companies raised awareness of Nigerian creativity on the global stage.

Below is a detailed look into the notable endorsement deals by Wizkid over the years.

1. Pepsi: The beginning of a global brand partnership (2012)

May 2012:At 22,Pepsi's highest Paid ambassador, $350,000 deal for 1 year.

May 2013: At 23,N45 Million 1 year deal with MTN-highest Paid

Sept 2013: The youngest on Forbes Top 10 Richest African artists list (#5)
4:Wizkid on IG 2013-We going for #1 spot.
The #WizKidAt34 pic.twitter.com/TGPMmLTOp0

— Wizkidisthegreatest (@WizkidtheLegend) July 16, 2024

Firstly, Wizkid's lucrative endorsement deals established his brand on a global scale. In 2012, the superstar inked a landmark $350,000 contract with Pepsi to promote their products, amplifying his reach beyond Africa's shores. This pioneering partnership with one of the world's largest companies was among Pepsi's initial high-profile collaborations with an Afrobeats artist. By spotlighting Wizkid internationally, the campaign accelerated the growing popularity of his genre on a global platform.

2. MTN Nigeria: Strengthening local appeal (2013)

Secondly, the chart-topping artist subsequently joined forces with leading Nigerian network MTN in 2013. Originally a one-year agreement, both parties opted to expand the mutually beneficial deal for two additional terms due to its commercial success. Leveraging Wizkid's mass appeal, the telecommunications brand effectively connected with younger demographics through the endorsement. His widespread fame within the country undeniably boosted recognition for MTN.

3. Guinness Nigeria: A showcase for Afrobeats (2013)

Meanwhile, later in 2013, Wizkid partnered with Guinness Nigeria to promote the extravagant Guinness World of More concert, held at the luxurious Eko Hotel and Suites in vibrant Victoria Island, Lagos. This collaboration marked more than an endorsement; it offered Wizkid a colossal platform to showcase his remarkable talents to a mammoth crowd, solidifying his status as one of Nigeria's most electrifying performers. Moreover, the spectacular concert established his prominent presence in Nigeria's affluent corporate sector as a widely sought-after influencer.

4. GLO: A lucrative transition from MTN (2015)

However, after parting ways with the telecommunications giant MTN, Wizkid astutely signed a new endorsement deal with rival telecommunications titan GLO in 2015, valued at a sizable N128 million. This immense, high-value contract underscored Wizkid’s formidable negotiating prowess and ever-growing popularity. By selecting thriving GLO, he further reinforced his alignment with brands that genuinely value his broad appeal to Nigeria's vibrant youth.

5. Nike: A partnership with a global sports giant (2018)

Additionally, in the year 2018, Wizkid became an integral part of a momentous five-year partnership between the apparel company Nike and the Nigerian Football Federation, serving as their model and ambassador. This collaboration not only marked Wizkid's entrance into his first major sports sponsorship but also propelled his brand into the athletic and sportswear industry, a noteworthy crossover from his musical roots.

6. Ciroc: A stylish partnership with a premium brand (2018)

Tb to 2018 when Wizkid signed a a multi-million deal with Ciroc, a brand of eau de vie vodka.

This mouth-watering deal made Wizkid become the biggest face of the alcoholic beverage Vodka company from Africa.

Baba Nla!! pic.twitter.com/3Awvk6h14j

— SAMEE (@starboysamee) March 25, 2023

Furthermore, during that same year, Wizkid added a premium beverage endorsement to his portfolio by becoming the Nigerian representative of Ciroc Premium Vodka. Reportedly valued at three hundred million naira, this extremely lucrative partnership highlighted Wizkid's appeal within the luxury market and further solidified his image as a global trendsetter. By aligning with Wizkid, Ciroc helped connect with the Nigerian population and capitalize on the rising international popularity of Afrobeats music.

7. Dolce and Gabbana: Stepping into the world of high fashion

Wizkid became the first African artist to grace the run way for international fashion brand, Dolce and Gabbana.#WorldWizkidDay pic.twitter.com/0TKtLONpOh

— B L G (@desire_blessyn) February 3, 2020

Consequently, in a move that showcased his international influence, Wizkid signed an endorsement deal with Dolce & Gabbana, where he earned a reported $10,000. Representing an African artist in a major international fashion brand was groundbreaking, as it showcased the growing influence of Afrobeats in the global fashion industry. His collaboration with Dolce & Gabbana further cemented his status as a trendsetter and style icon.

8. United Bank for Africa (UBA): A major financial deal (2019)

In August 2019 Wizkid was officially announced by UBA as their ambassador.

This deal is the biggest deal in Africa and is reportedly said to be worth over 3 million dollars.Making the loudest moves in silence.

A king I Stan#WorldWizkidDay pic.twitter.com/oW3AQU2AXZ

— 𝚆𝚎𝚝 𝚆𝚒𝚣𝚒𝚍 (@_ElectricVibex) October 6, 2022

Basically, one of Wizkid’s largest endorsement deals came when he signed with United Bank for Africa (UBA) for $3 million. This partnership aligned him with a respected African financial institution, making him a key influencer for one of the continent’s leading banks. The deal demonstrated how Wizkid’s appeal spans industries, making him a valuable partner not just for consumer brands but also for corporate entities.

9. Puma: A global icon in sportswear (2020)

Wizkid becomes the new face of PUMA sport wear.

Congratulations to him pic.twitter.com/eeruNnaZ2Y

— Naija (@Naija_PR) October 24, 2020

Lastly, in 2020, Wizkid secured an endorsement deal with sportswear powerhouse Puma. This deal positioned Wizkid alongside global music and sports icons who endorse the brand, further expanding his reach within the sports and lifestyle market. Through this partnership, Wizkid represented African talent on the world stage, reinforcing Puma’s commitment to diversity and cross-cultural collaboration.

The influence of Wizkid’s endorsements on his brand

So, Wizkid’s endorsement deals have been instrumental in expanding his brand beyond the music industry. His collaborations have spanned from beverages and telecommunications to fashion and financial services, reflecting his wide-ranging influence and appeal.

Through these endorsement deals, Wizkid has not only increased his wealth but has also contributed to elevating the profile of Afrobeats on the global stage. With his clothing line Star Boy and his record label Starboy, Wizkid continues to shape his legacy both as an artist and as an entrepreneur, creating opportunities for upcoming talents and solidifying his status as an African cultural ambassador.

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